Web Survey Bibliography
Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This study listens to respondents in Australia, Canada, China and USA, finding out what participants really think about panels and MROCs. The authors compare this data with more established options, outlining implications for research design and data quality.
Conference Homepage(abstract) / (full text)
Web Survey Bibliography - ESOMAR Congress 2010 (3)
- Is there a future for “real” qualitative market research interviewing in the digital age...; 2010; McPhee, N.
- From clipboards to online research communities; 2010; Poynter, R., Cierpicki, S., Lorch, J., Zuo, B., Davis, C., Eddy, C.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.