Web Survey Bibliography
Title Exploratory study into wireless application protocol shopping
Author Fenech, T.
Source International Journal of Retail & Distribution Management, 30, 10, 482-497
Access date 03.06.2004
Abstract Using an online survey this paper examines the personality traits and shopping characteristics of high and low intentioned wireless application protocol (WAP) shoppers. Results indicate that individuals with a high intention to use WAP shopping have both similar and contrasting characteristics to previous electronic non-store adopters, such as television infomercial shoppers. It is recommended that specific marketing efforts be developed to target WAP adopters and these efforts include offering unique items for sale that are offered exclusively to WAP users.
Access/Direct link Emerald (full text)
Year of publication2002
Bibliographic typeJournal article
Web Survey Bibliography - International Journal of Retail & Distribution Management (7)
- Customer perceptions of e-service quality in online shopping; 2005; Lee, G.-G., Lin, H.-F.
- Global e-tailing: US consumers' intention to shop for cultural products on the internet; 2005; Lee, S.-E., Littrell, M. A.
- Consumer adoption of online grocery buying: a discriminant analysis; 2005; Hansen, T.
- Identifying key factors affecting consumer purchase behavior in an online shopping context; 2003; Park, C. -H., Kim, Y. -G.
- Exploratory study into wireless application protocol shopping; 2002; Fenech, T.
- Cyber retailing in the UK: the potential of the Internet as a retail channel; 1999; Doherty, N. F., Ellis-Chadwick, F., Hart, C. A.
- The role of computer-based test interpretation (CBTI) in occupational assessment; 1995; Bartram, D.