Web Survey Bibliography
Title Identifying key factors affecting consumer purchase behavior in an online shopping context
Author Park, C. -H., Kim, Y. -G.
Source International Journal of Retail & Distribution Management, 31, 1, pp. 16-29
Access date 03.06.2004
Abstract While interactions in the real world shopping are mainly based on face-to-face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer's Web site. This study investigated the relationship between various characteristics of online shopping and consumer purchase behavior. Results of the online survey with 602 Korean customers of online bookstores indicate that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that, in turn, are significantly related to each consumer's site commitment and actual purchase behavior.
Access/Direct link Emerald (full text)
Year of publication2003
Bibliographic typeJournal article
Web Survey Bibliography - International Journal of Retail & Distribution Management (7)
- Customer perceptions of e-service quality in online shopping; 2005; Lee, G.-G., Lin, H.-F.
- Global e-tailing: US consumers' intention to shop for cultural products on the internet; 2005; Lee, S.-E., Littrell, M. A.
- Consumer adoption of online grocery buying: a discriminant analysis; 2005; Hansen, T.
- Identifying key factors affecting consumer purchase behavior in an online shopping context; 2003; Park, C. -H., Kim, Y. -G.
- Exploratory study into wireless application protocol shopping; 2002; Fenech, T.
- Cyber retailing in the UK: the potential of the Internet as a retail channel; 1999; Doherty, N. F., Ellis-Chadwick, F., Hart, C. A.
- The role of computer-based test interpretation (CBTI) in occupational assessment; 1995; Bartram, D.