Web Survey Bibliography

Title Gamification 101 - from theory to practice - part I
Source Quirk's Marketing Research Review, January 2012
Year 2012
Access date 29.04.2012
Abstract

In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

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Year of publication2012
Bibliographic typeJournal article
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Web Survey Bibliography - Online qualitative research (759)

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