Web Survey Bibliography
(a) Relevance & Research Question:
The results of a number of studies comparing data collection via personal interviewing (CAPI) and self administered web surveys (CAWI) suggest that online data collection leads to more honest answers (e.g., Bronner/Kuijlen 2007; Duffy et al. 2005; Hoppe/Lamp 2001; Loosveldt/Sonck 2008; Marta-Pedroso et al. 2007). This is usually attributed to the absence of an interviewer in the online realm and the therefore lower tendency of respondents to answer questions in a manner that will be viewed favorably by others. However, to date no study has used a standardized scale to measure social desirability on an individual respondent level and assess its influence of on data quality in face-to-face and web surveys.
(b) Methods & Data:
In an experimental study respondents were either interviewed by an interviewer in person (n=402) or with a self-administered web questionnaire over the internet (n=387). Respondents for the face-to-face survey were recruited via quota sampling, the web survey was administered to members of an online panel using the same quotas. Among others respondents were asked about their attitudes towards different cultures, countries, and their citizens. Additionally, an adapted version of Paulus’ (1984) scale measuring impression management was used to assess the influence of social desirability on data quality.
The results confirm that social desirability is less pronounced when respondents answer the questions in a self-administered web survey compared to an personal interview.
(d) Added Value:
The use of a standardized scale allows to test for the potential of social desirability as a moderator for mode effects.
GOR Homepage (abstract) / (presentation)
Web Survey Bibliography - Mode comparisons (1487)
- Mode Matters: Evaluating Response Comparability in a Mixed-Mode Survey; 2013; Bowyer, B. T., Rogowski, J. C.
- Comparing Survey Results Obtained via Mobile Devices and Computers: An Experiment With a Mobile Web...; 2013; de Bruijne, M., Wijnant, A.
- PDAs in socio-economic surveys: instrument bias, surveyor bias or both?; 2013; Escobal, J., Benites, S.
- Compared to a small, supervised lab experiment, a large, unsupervised web-based experiment on a previously...; 2013; Ryan, R. S., Wilde, M., Crist, S.
- From mixed-mode to multiple devices. Web surveys, smartphone surveys and apps: has the respondent gone...; 2013; Callegaro, M.
- Moving an established survey online – or not?; 2013; Barber, T., Chilvers, D., Kaul, S.
- Managing mobile research: How it's different and why it matters; 2013; Kachhi-Jiwani, D., Tucker, J., Wilding-Brown, L.
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- A standard for test reliability in group research; 2013; Ellis, J. L.
- The comparison of road safety survey answers between web-panel and face-to-face; Dutch results of SARTRE...; 2013; Goldenbeld, C., de Craen, S.
- Addressing Survey Nonresponse Issues: Implications for ATE Principal Investigators, Evaluators, and...; 2013; Welch, W. W., Barlau, A. N.
- Consolidation and Standardization of Survey Operations at a Decentralized Federal Statistical Agency; 2013; Nealon, J., Gleaton, E.
- Examination of the equivalence of self-report survey-based paper-and-pencil and internet data collection...; 2013; Weigold, A., Weigold, I. K., Russell, E. J.
- Online Mixed Mode Surveying using a Responsive Design; 2013; Kissau, K.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Mobile Research Performance: How Mobile Respondents Differ from PC Users Concerning Interview Quality...; 2013; Schmidt, S., Wenzel, O.
- Comparison of psychometric properties of internet versions of the Marlowe-Crowne Social Desirability...; 2013; Vesteinsdottir, V., Reips, U. -D., Joinson, A. N., Porsdottir, F.
- Research Design as an Influencing Factor for Reliability in Online Market Research; 2013; Wengrzik, J., Theuner, G.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Using Web Survey Panels to Estimate Population Characteristics: A Comparison of Alternative Approaches...; 2013; Rivers, D.
- Issues of Coverage and Sampling in Web Surveys for the General Population: An Overview; 2013; Lynn, P.
- Comparison of web-based versus paper-and-pencil administration of a humor survey; 2013; Wang, C.-C., Cheng, C.-L.;, Liu, K.-S., Cheng, Y.-Y.
- Virtual Research Methods; 2013; Hine, C.
- Measurement invariance and quality of composite scores in a face-to-face and a web survey; 2013; Revilla, M.
- Exploring Response Differences between Face-to-Face and Web Surveys: A Qualitative Comparative Analysis...; 2013; Bennink, M., Moors, G., Gelissen, J.
- The Use of Mixed Methods in Organizational Communication Research; 2013; Salem, P. J.
- The Use of E-Questionnaires in Organizational Surveys; 2013; Brender-Ilan, Y., Vinitzky, G.
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- Mode Effects in Free-list Elicitation: Comparing Oral, Written, and Web-based Data Collection; 2013; Gravlee, C. C., Bernard, H. R., R., Jacobsohn, A., R.Maxwell, C. R.
- A comparison of data quality and practicality of online versus postal questionnaires in a sample of...; 2013; King, M. T., Butow, P., Olver, I., Smith, A. B.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Specialized Tools for Measuring Past Events ; 2012; Belli, R. F.
- Anonymity and Confidentiality; 2012; Tourangeau, R.
- Modes of Data Collection; 2012; Tourangeau, R.
- Mode and non-response effects and their treatment; 2012; Chrysanthopoulos, S., Georgostathi, A.
- Digital Divides: A connectivity continuum for the United States. Data from the 2011 Current Population...; 2012; File, T.
- Website Versus Traditional Survey Comments: Do they tell the same story?; 2012; Brandt, R., House, M.
- Web Panels; 2012; Bethlehem, J., Biffignandi, S.
- Examining Contexts-of-Use for Web-Based and Paper-Based Questionnaires; 2012; Hardré, P. L., Crowson, H. M., Xie, K.
- Prenotification, Incentives, and Survey Modality: An Experimental Test of Methods to Increase Survey...; 2012; Tepper, J. R., Jacob, B.
- Comparability of Survey Measurements; 2012; Oberski, D.
- Why People Agree to Participate in Surveys; 2012; Albaum, G., Smith, S. M.
- Unit Non-Response Due to Refusal; 2012; Stoop, I.
- What Survey Modes are Most Effective in Eliciting Self-Reports of Criminal or Delinquent Behavior?; 2012; Kleck, G., Roberts, K.
- An assessment of equivalence between Internet and paper-based surveys: evidence from collectivistic...; 2012; Fang, J., Wen, C., Prybutok, V.
- Web and Mail Surveys: An Experimental Comparison of Methods for Nonprofit Research; 2012; Lin, W., Van Ryzin, G. G.
- The World's Simplest Survey Microsimulator (WSSM); 2012; Karr, A. F., Cox, L. H.
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, P.
- Paper-and-Pencil versus Web Administration of a Student Satisfaction Survey; 2012; Bowen, C.-C.
- Latent class analysis of response inconsistencies across modes of data collection; 2012; Yan, T., Kreuter, F., Tourangeau, R.