Web Survey Bibliography
Relevance & Research Question:
In 2010 the first iPad was launched. Thus a new object of research and a new method for market research was generated. Users of tablet-PCs are a new and quite unknown target group that uses media in a new and different way. Axel Springer created together with the market research company Interrogare an own iPad-panel to explore iPad-users more intensively. Participants of this panel are users of Axel Springer’s apps and online-media for iPads. The iPad-panel provides answers on relevant and individual questions for editorial staff and also for advertisers.
Methods & Data:
The members of the iPad-panel were recruited in Axel Springer’s apps via an invitation that asked them to take part in a survey. The invitation provided a link to the first questionnaire. At the same time users of Axel Springer’s online-media were recruited with a layer that was delivered on-site via iPad-targeting.
The appstore provides a special panel-app that needs to be downloaded by the participants. The respondents are regularly informed by the panel-App via push-notification to take part in different surveys. So members of the panel can answer the questionnaire in a biotic situation directly with the iPad in the app without media-gap and without a loss of time.
iPad users are an interesting target group of high status. They are very interested in media and they are attached to their tablet-PC and use it quite intensive.
On the GOR 12 we would like to present some actual findings that are currently not yet available. The new results are expected to be available in January 2012.
The target group of iPad-users is quite unknown and not easy to reach for market research surveys. The iPad-panel provides a direct access to this special target group. And the panel-app enables to use the iPad not only as an object of research. It is also an attractive new and unique instrument to conduct market research surveys.
GOR Homepage (abstract) / (presentation)
Web Survey Bibliography - Online qualitative research (808)
- Should the third reminder be sent? The role of survey response timing on web survey results; 2013; Rao, K., Pennington, J.
- Web panel surveys – can they be designed and used in a scientifically sound way?; 2013; Svensson , J.
- Using an Item Response Theory Approach to Measure Survey Mode of Administration Effects: Analysis of...; 2013; Mariano, L. T., Elliott, M. N.
- Using Internet Panel Surveys for Behavioral Health Surveillance; 2013; Gotway Crawford, C., Okoro, C. A., Dhingra, S., Akcin, H., Zhao, G., Ford, D., Pierannunzi, C.
- Proceedings of The 3rd International Conference: Quantitative And Qualitative Methodologies In The Economic...; 2013; Frangos, C. (ed.)
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- Web Panel Representativeness; 2013; Bianchi, A., Biffignandi, S.
- Utilization of High-Technology to Collect Health Risk Assessment Information from Medicare Members:...; 2013; Freedman, D., VanderHorst, N.
- Going online with a face-to-face household panel: initial results from an experiment on the Understanding...; 2013; Jaeckle, A., Lynn, P., Burton, J.
- Best of Both Worlds? Can we make convenience samples representative?; 2013; Doe, P.
- Why Big Data is a Small Idea…and Why You Shouldn’t Worry So Much; 2013; Needel, S.
- Insights into Action Profiling shopping occasions for retailers through mobile and online research; 2013; Churkina, O., Morris, T.
- Explaining Interview Duration in Web Surveys on Political Attitudes and Behavior: A Multilevel Approach...; 2013; Gummer, T., Rossmann, J.
- An Examination of the Relationship Between Pretest Method Results and Data Quality; 2013; Maitland, A.
- Avatare in der Marktforschung: Effekte künst-licher Interviewer im Online-Interview; 2013; Luetters, H.
- Möglichkeiten zur impliziten Messung von Emotionen am Beispiel webcambasierter Gesichtsausdruckserkennung...; 2013; Wachenfeld, A., Moentmann, A., Bernet, F.
- Does It Pay Off to Include Non-Internet Households in an Internet Panel? ; 2013; Leenheer, J., Scherpenzeel, A.
- Video Interviewing: An Exploration of the Feasibility as a Mode of Survey Application; 2013; Jeannis, M., Terry, T. L., Heman-Ackah, R., Price, M.
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- Data Collection in Sociolinguistics: Methods and Applications; 2013; Mallinson, C., Childs, B., Van Herk, G.
- Survey Sidekick: Learning & designing scientifically sound surveys; 2013; Hsiao, I.-H., Malhotra, M., Joo, J., Chae, H. S., Natriello, G.
- A probability-based web panel for UK policy research: some initial thoughts from a Government survey...; 2013; Littlechild, J.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Cognitive Interviewing in Online Modes: a Comparison of Data Collected in Second Life and Skype; 2013; Swicegood, J. E., Head, B., Dean, E., Keating, M.
- Effects of Displaying Videos on Measurement in a Web Survey; 2013; Mendelson, J., Gibson, J. L., Romano Bergstrom, J. C.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Predicting Survey Breakoff in Internet Survey Panels; 2013; Al Baghal, T., McCutcheon, A. L., Tsabutashvili, D.
- Are You Seeing What I am Seeing? Exploring Response Option Visual Design Effects With Eye-Tracking; 2013; Libman, A., Smyth, J. D., Olson, K.
- Evaluating Interactive Feedback in Computer-Assisted Self-Interviewing (CASI); 2013; Hudson, M. L., Hupp, A., Zhang, C., Schroeder, H. M.
- Responsive Design for Web Panel Data Collection; 2013; Bianchi, A., Biffignandi, S.
- Using Web Ex to Conduct Usability Testing of an On-Line Survey Instrument; 2013; Stettler, K.
- Effects of Lotteries on Response Behavior in Online Panels; 2013; Goeritz, A., Luthe, S. C.
- The E-Interview in Qualitative Research; 2013; Bampton, R., Cowton, C., Downs, Y.
- Methodological Considerations of Qualitative Email Interviews; 2013; Nehls, K.
- Research Intentions are Nothing without Technology: Mixed-Method Web Surveys and the Coberen Wall of...; 2013; Ganassali, S., Rodriguez-Santos, C.
- Using Web Surveys for Psychology Experiments: A Case Study in New Media Technology for Research; 2013; Peden, B. F., Tiry , A. M.
- Virtual research assistants: Replacing human interviewers by automated avatars in virtual worlds; 2013; Hasler, B. S., Tuchman, P., Friedman, D.
- Compared to a small, supervised lab experiment, a large, unsupervised web-based experiment on a previously...; 2013; Ryan, R. S., Wilde, M., Crist, S.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Using a web-based survey tool to undertake a Delphi study: Application for nurse education research; 2013; Gill, F. J., Leslie, G. D., Grech, C., Latour, J. M.
- Pros and cons of virtual interviewers – vote in the discussion about surveytainment; 2013; Póltorak, M., Kowalski, J.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.