Web Survey Bibliography
Relevance & Research Question:
Market research with children and young people in Germany are so far highly dominated by offline-methods eg. Focus-Groups. Quantitative surveys with children & teenagers are rarely due to comparable high costs and efforts. In comparison to survey with adults nearly none of them – with the exception of OnSite-Surveys on websites like www.toggo.de – are conducted by using the online-methodology of collecting data.
Methods & Data:
To facilitate online market research with children and young people the online panel "FamilyVote" was founded in September 2010 by Tivola, market leader in educational software, and YouGov.
Both partners bring specific expertise to the cooperation: YouGov provides many years of experience in the field of online market research and panel management; Tivola on the other hand, has the know-how for sophisticated entertainment of children and the inclusion of parents. FamilyVote is dedicated to families with children under 18 years old only. Children – in their role as consumers, students or media-audience – can be interviewed online - according to different age groups and using age-specific question types and instruments. On the other hand, parents in their role as sponsor or care taker – can be interviewed - separately or together with their children.
Results:
Since FamilyVote is not a single study, the results consist of the gain in knowledge that has been achieved through the establishment of FamilyVote.
Added Value:
FamilyVote is the first ever market research panel in Germany, which is specifically focused at families, children and adolescents. We would like to present at GOR our experience, knowledge, but also stumbling blocks in the construction of FamilyVote.
Realized by means of numerous surveys from different fields - which are largely determined by the children customers’ topics and issues–, the distinctive aspects in the online survey of children and adolescents are shown.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - General Online Research Conference (GOR) 2012 (26)
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.
- Is Pretesting Established Among Online Survey Tool Users?; 2012
- An Evaluation of Two Non-Reactive Web Questionnaire Pretesting Methods; 2012; Lenzner, T.
- Recommendations for implementing online surveys and simple experiments in social and behavioural research...; 2012; Hewson, C. M.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- A taxonomy of paradata for web surveys and computer assisted self interviewing (Casi); 2012; Callegaro, M.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Bad Boy Matrix Question – Whatcha gonna do when they come for you?; 2012; Tress, F.
- Matrix vs. Single Question Formats in Web Surveys: Results from a large scale experiment; 2012; Klausch, L. T., de Leeuw, E. D., Hox, J., de Jongh, A., Roberts , A.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.