Web Survey Bibliography
Relevance & Research Question: Matrix questions are and have always been a big problem in online fieldwork. On the one hand many statistical procedures suggest the use of matrix questions, whilst on the other hand quite a lot of data quality issues are related to matrix questions, - mainly due to satisficing behavior of respondents. One explanation for such a behavior is the high cognitive burden for the respondent when being confronted with the compact presentation of many options and a lot of text on little space. Steps towards a better data quality thus have to find smarter and more intuitive solutions for collecting the needed data. This contribution compares different alternatives for grid questions and shows how to use them in the right context.
Methods & Data: We conducted a study with five splits in total, each of them with a different alternative for the matrix question. Each split contained the respective alternative twice, one time in the context of brand likeability and one time in the context of general attitudes. These concepts have been compared by different metrics in regard to data quality (e.g. variance, time needed on question, consistency with answers in following questions), comparability of the results among these alternatives and the satisfaction of the respondents with usability of each question type. These differences are controlled by sociodemographic factors.
Results: Our results draw a differentiated picture for each of these question types. It seems that there is no universal solution that applies to all contexts. Nonetheless a bunch of recommendations can be drawn for the appropriate design of a questionnaire and the best practice for each of the presented question types.
Added Value: Especially with the growing importance of mobile research in the market research industry, an appropriate questionnaire design gains more and more importance. Smaller screens and new input devices (such as touchscreens) call for alternatives to conventional solutions during fieldwork. We show that researchers most often can count with more satisfied respondents and a better data quality when avoiding the standard matrix question type. Nonetheless they don’t have to do without valuable data.
GOR Homepage (abstract) / (presentation)
Web Survey Bibliography - Online qualitative research (761)
- Responsive Design for Web Panel Data Collection; 2013; Bianchi, A., Biffignandi, S.
- Using Web Ex to Conduct Usability Testing of an On-Line Survey Instrument; 2013; Stettler, K.
- Effects of Lotteries on Response Behavior in Online Panels; 2013; Goeritz, A., Luthe, S. C.
- The E-Interview in Qualitative Research; 2013; Bampton, R., Cowton, C., Downs, Y.
- Methodological Considerations of Qualitative Email Interviews; 2013; Nehls, K.
- Research Intentions are Nothing without Technology: Mixed-Method Web Surveys and the Coberen Wall of...; 2013; Ganassali, S., Rodriguez-Santos, C.
- Using Web Surveys for Psychology Experiments: A Case Study in New Media Technology for Research; 2013; Peden, B. F., Tiry , A. M.
- Virtual research assistants: Replacing human interviewers by automated avatars in virtual worlds; 2013; Hasler, B. S., Tuchman, P., Friedman, D.
- Compared to a small, supervised lab experiment, a large, unsupervised web-based experiment on a previously...; 2013; Ryan, R. S., Wilde, M., Crist, S.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Using a web-based survey tool to undertake a Delphi study: Application for nurse education research; 2013; Gill, F. J., Leslie, G. D., Grech, C., Latour, J. M.
- Pros and cons of virtual interviewers – vote in the discussion about surveytainment; 2013; Póltorak, M., Kowalski, J.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Prison break: Releasing offline experiments from methodological constraints by transforming them into...; 2013; Förstel, H., Manthei, K., Mohnen, A., Berger, G.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- How the screen-out influence the dropout of a commercial panel; 2013; Bartoli, B.
- Innovation in Data Collection: the Responsive Design Approach; 2013; Bianchi, A., Biffignandi, S.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Measurement effects in mixed-mode panel surveys; 2013; Lugtig, P. J.
- Life history calendars - a viable method for web-based data collection?; 2013; Glasner, T., van der Vaart, W.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- Participation and engagement in web surveys of the general population: An overview of challenges and...; 2013; Roberts, C.
- Online Research, Game On!; 2013; Puleston, J.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies; 2013; Gregori, A., Baltar, F.
- Online Instruments, Data Collection, and Electronic Measurements: Organizational Advancements; 2013; Bocarnea, M. C., Reynolds, R. A., Baker, J. D.
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Especially for You: Motivating Respondents in an Internet Panel by Offering Tailored Questions; 2012; Oudejans, M.
- Social media as a data collection tool: the impact of Facebook in behavioural research; 2012; Zoppos, E.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- Can Microtargeting Improve Survey Sampling? An Assessment of Accuracy and Bias in Consumer File Marketing...; 2012; Pasek, J.
- Survey Interviewing: Deviations from the Script; 2012; Schaeffer, N. C.
- Specific mixed-mode methodology to reach sensory disabled people in quantitative surveys; 2012; Fontaine, S.
- Multi-Language Multi-Continent B2B Community Panel: How B2B research can effectively span the world; 2012; Morden, M., Accomando, E.
- Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning...; 2012; Puleston, J.
- Facing The Future Webcams as a survey tool in China; 2012; Gordon, A., Llewellyn, T., Gu, E.
- Dimensions of Online Survey Data Quality What really matters?; 2012; Puleston, J., Eggers, M.
- Measuring Work Activities and Skill Requirements of Occupations: Experiences from a European Pilot Study...; 2012; Tijdens, K., De Ruijter, E., De Ruijter, J.
- An assessment of equivalence between Internet and paper-based surveys: evidence from collectivistic...; 2012; Fang, J., Wen, C., Prybutok, V.
- Using screen video capture software to aide and inform cognitive interviewing; 2012; Chaney, B. H., Barry, A. E., Chaney, J. D., Stellefson, M. L., Webb, M. C.
- E-Mail Surveys; 2012; Mesch, G.