Web Survey Bibliography
Relevance & Research Question: Matrix questions are and have always been a big problem in online fieldwork. On the one hand many statistical procedures suggest the use of matrix questions, whilst on the other hand quite a lot of data quality issues are related to matrix questions, - mainly due to satisficing behavior of respondents. One explanation for such a behavior is the high cognitive burden for the respondent when being confronted with the compact presentation of many options and a lot of text on little space. Steps towards a better data quality thus have to find smarter and more intuitive solutions for collecting the needed data. This contribution compares different alternatives for grid questions and shows how to use them in the right context.
Methods & Data: We conducted a study with five splits in total, each of them with a different alternative for the matrix question. Each split contained the respective alternative twice, one time in the context of brand likeability and one time in the context of general attitudes. These concepts have been compared by different metrics in regard to data quality (e.g. variance, time needed on question, consistency with answers in following questions), comparability of the results among these alternatives and the satisfaction of the respondents with usability of each question type. These differences are controlled by sociodemographic factors.
Results: Our results draw a differentiated picture for each of these question types. It seems that there is no universal solution that applies to all contexts. Nonetheless a bunch of recommendations can be drawn for the appropriate design of a questionnaire and the best practice for each of the presented question types.
Added Value: Especially with the growing importance of mobile research in the market research industry, an appropriate questionnaire design gains more and more importance. Smaller screens and new input devices (such as touchscreens) call for alternatives to conventional solutions during fieldwork. We show that researchers most often can count with more satisfied respondents and a better data quality when avoiding the standard matrix question type. Nonetheless they don’t have to do without valuable data.
GOR Homepage (abstract) / (presentation)
Web Survey Bibliography (6476)
- The Handbook of Questionnaire Design; 2013; Krosnick, J. A., Fabrigar, L. R.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Recent Experiences with Electronic Questionnaire Testing at Statistics Canada ; 2013; Lawrence, D.
- Usability and Accessibility Guidelines for Web Sites and Web Surveys ; 2013; Ashenfelter, K. T.
- Questionnaire development & testing in the 21st century: What are the challenges?; 2013; Collins, D.
- Improved Dialogue Features in Web Surveys?; 2013; Lund, K.
- Evaluation of a Sequential Mixed-Mode Design Experiment with Physicians on Response Rates, Costs, and...; 2013; Geisen, E., Olmsted, M. G., Murphy, J., Stanley, M.
- When We Do Not Know the Difference – the Level of DK in Different Question Formats and Different...; 2013; Schwarzer, S., Zeglovits, E., Connor, D. S.
- New Versus Old Technologies: An Examination of Usability and Cognitive Issues Across Modes Among Respondents...; 2013; Nichols, E. M., Goerman, P. L., Jurgenson, N., King, T., Olmsted, M. G., Childs, J. H.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- The Effect of Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Pre-Recorded...; 2013; Pens, Y., Cantave, M. A., Gentry, R. J.
- The Influence of Respondent Incentives on Item Nonresponse and Measurement Error in a Web Survey; 2013; Felderer, B., Kreuter, F., Winter, J.
- A Multi-Survey, Multi-Methodological Assessment of Perception of Need and Quality of Life: Opinion Polling...; 2013; Levy, D.,
- Eliminate Item Non-Response: The Effect of Forcing Respondents to Answer in Web Surveys; 2013; Leach, L. M.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- Using Motivating Prompts to Increase Responses to Open-ended Questions in Mixed-mode Surveys: Where...; 2013; Israel, G. D.
- How Open Are We to the Open-Ended Questions?; 2013; Mamedova, S.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Building a History: Collecting Comprehensive Employment Data in a Web-Based, Multi-Mode Survey; 2013; Cominole, M., Bennett, C., Caves, L.
- Augmenting Paper Diaries With Phone and Web Data Retrieval: Is it Effective?; 2013; Wargelin, L., Minser, J., Homer, Z., Fleeman, A., ZuWallack, R. S.
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- The Effect of Survey Mode on Socially Undesirable Responses to Open Ended Questions: Online vs. Paper...; 2013; Hedberg, E., Ceasar, G., Wallace, D.
- Mode Effects in a National Establishment Survey; 2013; Daley, K., Phillips, B. T.
- Cognitive Interviewing in Online Modes: a Comparison of Data Collected in Second Life and Skype; 2013; Swicegood, J. E., Head, B., Dean, E., Keating, M.
- Mobile Browser Web Surveys: Testing Response Rates, Data Quality and Best Practices; 2013; McGeeney, K., Marlar, J.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Mode Choice on an iPhone Increases Survey Data Quality; 2013; Conrad, F. G., Schober, M. F., Zhang, C., Yan, H. G., Vickers, L., Johnston, M., Hupp, A., Hemingway...
- Online Survey Participation via Mobile Devices: Findings From Seven Access Panel Studies; 2013; Bosnjak, M., Poggio, T., Funke, F.
- Speeding and Non-Differentiation in Web Surveys: Evidence of Correlation and Strategies for Reduction...; 2013; Zhang, C.
- Use of Drag-and-Drop Rating Scales in Web Surveys and Its Effect on Survey Reports and Data Quality; 2013; Kunz, T.
- Effects of Respondent Reluctance, Mode, and Technical Difficulties on Straight- Lining and Refusals...; 2013; Gibson, J. L., Mendelson, J.
- The Relations Among Different Cognitive Shortcuts in Surveys; 2013; Tourangeau, R., Medway, R., Presser, S.
- Suppressing Survey Response: Further Evidence to Not Use Web Instruction Cards; 2013; Puniello, O. T., Weiner, M., Noland, R. B.
- Differential Incentives in a Dual Mode Survey of Health Care Providers; 2013; Roff, B., Barrett, K.
- Demonstration of an Integrated Respondent Management and Data Collection Tool for Mixed-Mode (Phone/...; 2013; Luxenberg, H., Rainey, J.
- Effects of Displaying Videos on Measurement in a Web Survey; 2013; Mendelson, J., Gibson, J. L., Romano Bergstrom, J. C.
- The Effect of Attempting to Recruit Respondents to a Web-Based Diary on Overall Response Rate; 2013; Cantave, M. A. Gentry, R. J.
- Comparisons of Online Recruitment Strategies: Craigslist, Facebook, Google Ads and Amazon’s Mechanical...; 2013; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Watch Your Language!: The Impact of the Survey Language on Bilingual Hispanics’ Response Process...; 2013; Ay, M., Gross, W., Cobb, C. L., Thomas, R. K.
- Estimation of Expected Academic Engagement Behaviors: The Use of Vague Quantifiers Versus Tallied Responses...; 2013; Cole, J.
- Self-Reported Participation in Research Practices Among Survey Methodology Researchers; 2013; Perez-Vergara, K., Smith, C., Lowenstein, C., Ozonoff, A., Martins, Y.
- Changing of the Guard: Effects of Different Self-Administered Survey Modes on Sensitive Questions; 2013; Barlas, F. M., Higgins, W. B., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- Estimating Measurement Effects of Survey Modes From Between and Within Subject Designs; 2013; Klausch, L. T., Hox, J., Schouten, B.
- Web Versus Outbound: A Mode Face-Off Following the Presidential Debate; 2013; Marlar, J.
- Examining Response Time Outliers Though Paradata in Online Panel Surveys; 2013; Lee, J., Al Baghal, T.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Predicting Survey Breakoff in Internet Survey Panels; 2013; Al Baghal, T., McCutcheon, A. L., Tsabutashvili, D.