Web Survey Bibliography
Relevance & Research Question
The amount of user-generated content (UGC) in social media is rising constantly. More and more consumers exchange their product and brand experiences using social media platforms. For this reason an in-depth analysis of content in social media seems to be an attractive alternative to traditional research methods because data is already available and at first glance it only has to be analyzed. A joint project between Dr. Ing. h.c. F. Porsche AG and the market research agency SKOPOS examines, whether and to what extent social media analysis is able to provide valid results to specific research questions. In what cases and when does social media analysis replace traditional research and when does it reach its limitations?
Methods & Data
Initially focus groups and quantitative online surveys were conducted in Germany and the U.S. to examine target group specific needs and satisfaction measures during different phases of the customer journey. Later social media was analyzed in order to check for the validity of the method and for additional benefits.
There are numerous internet platforms which exclusively cover Porsche vehicles, service and the brand itself. They contain plenty of consumer opinions that are certainly worth noticing. Especially in this study the results of social media research could not replace the traditional research but provide valuable additional insights, e. g. ideas, explanations and backgrounds for the initial results.
The presentation shows the advantage of mixing traditional research methods and the analysis of existing social media content. It identifies possible additional insights which complement traditional research results. The approach of creating additional value by analyzing existing data in social media focuses on innovative and creative insights in research questions.
GOR Homepage (abstract)
Web Survey Bibliography - Social networks (122)
- Cognitive Interviewing in Online Modes: a Comparison of Data Collected in Second Life and Skype; 2013; Swicegood, J. E., Head, B., Dean, E., Keating, M.
- Comparisons of Online Recruitment Strategies: Craigslist, Facebook, Google Ads and Amazon’s Mechanical...; 2013; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Social Network Analysis and Survey Response: How Facebook Data Can Supplement Survey Data; 2013; Sage, A.
- The Use of Email, Text Messages, and Facebook to Increase Response Rates Among Adolescents in a Longitudinal...; 2013; Fleeman, A., Francis, K., Henderson, T., Woodford, M., Jani, M.
- Sampling, Channels, and Contact Strategies in Internet Survey; 2013; Macrì, E., Tessitore, C.
- Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study...; 2013; Morgan, A. J., Jorm, A. F., Mackinnon, A. J.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies; 2013; Gregori, A., Baltar, F.
- Surveying “difficult-to-sample” backpackers through Facebook? Employing a mixed-mode dual...; 2013; Morris Paris, C.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Social media as a data collection tool: the impact of Facebook in behavioural research; 2012; Zoppos, E.
- Snowball Sampling in Online Social Networks; 2012; Raissi, M., Ackland, R.
- The Use of Facebook as a Locating and Contacting Tool; 2012; McCarthy, T.
- Efficacy of a health-related Facebook social network site on health-seeking behaviors; 2012; Woolley, P., Peterson, M.
- Use of Web 2.0 to Recruit Australian Gay Men to an Online HIV/AIDS Survey; 2012; Theriault, N., Bi, P., Hiller, J. E., Nor, M.
- The use of new technologies on the British Birth Cohort Studies; 2012; Calderwood, L.
- Reliable Online Social Network Data Collection; 2012; Abdesslem, F. B., Parris, I., Henderson, T.
- Statisticians don’t like non-probability; 2012; Murphy, J.
- Comments on Using Facebook as a Sampling Frame for Surveys; 2012; Peytchev, A.
- Diasporas on the web: new networks, new methodologies; 2012; Crush, J., Eberhardt, C., Caesar, M., Chikanda, A., Pendleton, W., Hill, A.
- Not by the Book: Facebook as a Sampling Frame; 2012; Brickman Bhutta, C.
- Research design for studying online communities with web surveys; 2012; Petrovcic, A., Petric, G., Lozar Manfreda, K.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- The Effectiveness of Survey Recruitment Methods in Second Life; 2012; Dean, E., Cook, S., Murphy, J., Keating, M.
- Update Your Status Lately? – Then Why Not Respond to Our Survey!; 2012; Borie-Holtz, D.
- The Effect of Mode on Participant Responses to Qualitative Research in Virtual Worlds; 2012; Dipko, S., Billington, C., Brick, P. D.
- Opening Up Online: Social Networking and Online Survey Response Behaviors; 2012; Turner, S., Lackey, M., Irwin, N.
- Viability of Using Facebook to Increase Response Rates in an ABS Survey; 2012; Ruggiere, P., Sams, A., Niermann, A., Romero, E.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Building online communities; 2011; Mlačić, B., Milas, G., Mikloušić, I.
- 2nd WEBDATANET Meeting Amsterdam. Global Data Collecting; 2011; van Beveren, I.
- Panel Recruitment via Facebook; 2011; Toepoel, V.
- New data sources for statistics: Experiences at Statistics Netherlands; 2011; Daas, P., ten Bosch, O., de Blois, C., Hoekstra, R., Roos, M.
- The Battle For Business Data: New Technologies Critical To Researchers' Arsenal; 2011; Anderson, J.
- Optimum Blending of Panels and Social Network Respondents; 2011; Gittelman, S. H., Portner, A.
- Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- Seeking the right blend: Part I: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- Web Survey Process within the Concept of eSocial Sciences; 2011; Vehovar, V.
- LinkedIn and Facebook in Belgium: The Influences and Biases of Social Network Sites in Recruitment and...; 2011; Caers, R., Castelyns, V.
- Researching Personal Information on the Public Web - Methods and Ethics; 2011; Wilkinson, D., Thelwall, M.
- A course is a course is a course: Factor invariance in student evaluation of online, blended and face...; 2011; Dziuban, C. D., Moskal, P.
- Twitter mood predicts the stock market.; 2011; Bollen, J., Mao, H., Zeng, X.-J.
- Using Facebook to Locate Sample Members; 2011; Rhodes, B. B., Marks, E. L.
- The power of qualitative research in the era of social media; 2011; Branthwaite, A., Patterson, S.
- Internet & Learning: A Decade of Transformation in Learning Practices; 2011; Haythornthwaite, C., Andrews, R., Jones, C., de Castell, S., Goodfellow, R., Jewitt, C., Barton, D.
- Social Science Research Methods in Internet Time; 2011; Karpf, D. A.
- Current state of social media use for survey research; 2011; Hill, C. A., Dean, E.
- Examining Response Rates and Patterns in a Multimode Experiment: A Study of Department Chairs/Heads...; 2011; Foster, K. N., Gaughan, M.