Web Survey Bibliography
Relevance & Research Question: Optimizing online questionnaires for certain browsers not only raises the risk of loosing respondents but also may bias the sample composition. In their GOR paper on the low-tech principle, Buchanan and Reips (2001) found that more educated users were more likely to turn JavaScript off. Furthermore, respondents using Mac OS scored higher on the personality trait Openness to Experience than users of Windows OS. This study focuses on the question if these differences still hold, ten years later and with a sample of experienced Internet users.
Methods & Data: The questionnaire was a Big Five personality inventory. Following the low-tech principle, participation was possible with any Web browser.
Results: Overall, 2.6% of all participants (N = 358) had JavaScript disabled. Male respondents were more likely to have JavaScript disabled than female respondents, chi^2(1, N = 344) = 11.64, p = .001, odds ratio = 15.6. Mac users scored higher on Openness (e.g., “I enjoy hearing new ideas”) than Windows users, F(1, 294) = 12.14, p = .001, eta^2 = .040. Furthermore, respondents using Macs scored lower on Agreeableness (e.g., “I am interested in other people”) than users of Windows, F(1, 294) = 9,02, p = .003, eta^2 = .030. Within respondents running Windows Extraversion (e.g., “I am the life of the party”) was slightly higher for users of the Internet Explorer in comparison to users of Firefox, F(1, 277) = 4.13, p = .043, eta^2 = .015. Finally, there was a tendency that respondents with JavaScript deactivated scored lower on Openness than respondents with this technology activated, F(1, 312) = 3.05, p = .082, eta^2 = .010.
Added Value: The present study confirms and extends the results from Buchanan and Reips (2001). A questionnaire exclusively optimized for certain OSs or browsers can seriously bias the psychological and demographical sample composition. In the present study restricting participation to respondents with JavaScript enabled would have reduced the number of male participants. Overall, it is recommended either to refrain from using complex technologies or to implement alternative low-tech versions of questionnaires as fallback.
GOR Homepage (abstract)
Web Survey Bibliography - Other (471)
- Research Intentions are Nothing without Technology: Mixed-Method Web Surveys and the Coberen Wall of...; 2013; Ganassali, S., Rodriguez-Santos, C.
- Reducing Response Burden for Enterprises Combining Methods for Data Collection on the Internet; 2013; Vik, T.
- Measuring Wages Worldwide: Exploring the Potentials and Constraints of Volunteer Web Surveys; 2013; Steinmetz, S., Raess, D., Tijdens, K., de Pedraza, P.
- Data Quality in PC and Mobile Web Surveys; 2013; Mavletova, A. M.
- PDAs in socio-economic surveys: instrument bias, surveyor bias or both?; 2013; Escobal, J., Benites, S.
- Virtual research assistants: Replacing human interviewers by automated avatars in virtual worlds; 2013; Hasler, B. S., Tuchman, P., Friedman, D.
- Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study...; 2013; Morgan, A. J., Jorm, A. F., Mackinnon, A. J.
- Challenges for Researchers Investigating Contraceptive Use and Pregnancy Intentions of Young Women Living...; 2013; Herbert, D. L., Loxton, D., Bateson, D., Weisberg, E., Lucke, J. C.
- Using a web-based survey tool to undertake a Delphi study: Application for nurse education research; 2013; Gill, F. J., Leslie, G. D., Grech, C., Latour, J. M.
- Comparison of web-based versus paper-and-pencil administration of a humor survey; 2013; Wang, C.-C., Cheng, C.-L.;, Liu, K.-S., Cheng, Y.-Y.
- Large-Scale Analysis and Testing; 2013; Cao, M., Zhang, Q.
- Askito: An open source Web questionnaire tool; 2013; Reips, U. -D., Heilmann, T.
- Measurement invariance and quality of composite scores in a face-to-face and a web survey; 2013; Revilla, M.
- 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies; 2013; Gregori, A., Baltar, F.
- Surveying “difficult-to-sample” backpackers through Facebook? Employing a mixed-mode dual...; 2013; Morris Paris, C.
- A comparison of data quality and practicality of online versus postal questionnaires in a sample of...; 2013; King, M. T., Butow, P., Olver, I., Smith, A. B.
- WebSM Study: Speed and efficiency of online survey tools; 2012; Cehovin, G.; Vehovar, V.
- ISO 20252. Market, opinion and social research-Vocabulary and service requirements, 2nd Edition; 2012
- Internet use in households and by individual in 2012. Eurostat Statistics in Focus 50/2012; 2012; Seybert, H.
- Eurobarometer Special surveys: Special Eurobarometer 381; 2012
- The Impact of Academic Sponsorship on Online Survey Dropout Rates; 2012; Allen, P. J., Roberts, L. D.
- Social media as a data collection tool: the impact of Facebook in behavioural research; 2012; Zoppos, E.
- An Empirical Investigation of the Role of the Email Contact in Web Survey Response Rates; 2012; Hsu, H.-Y., Lai, Y.-H., Chin, H.-Y.
- Mode and non-response effects and their treatment; 2012; Chrysanthopoulos, S., Georgostathi, A.
- What can be said about quality in the Central Population Register based on a self-completion survey...; 2012; Falnes-Dalheim, E., Pedersen, H. E.
- Boosting Web pick-up Rates by referring to Compliance Principles ; 2012; Falnes-Dalheim, E., Haraldsen, G., Sundvoll, A.
- Subjective Well-being Of Spanish Workers: Continuous Voluntary Web Survey Examination; 2012; de Pedraza, P., Guzi, M.
- Facing The Future Webcams as a survey tool in China; 2012; Gordon, A., Llewellyn, T., Gu, E.
- Research in the Mobile Mindset: Exploring the unexplored in the mobile research space; 2012; Willems, A., Veris, E., Verhaeghe, A.
- Reality check in the digital age: The relationship between what we ask and what people actually do; 2012; Hofmeyr, J., Louw, A.
- WEBDATANET: web-based data-collection methodological challenges, solutions and implementations. Action...; 2012; de Pedraza, P.
- WebSM Study: Survey software features overview ; 2012; Vehovar, V.; Cehovin, G.; Kavcic, L.; Lenar, J.
- Reaching and Hearing the Invisible: Organizational Research on Invisible Stigmatized Groups via Web...; 2012; Trau, R. N. C., Haertel, C. E. J., Haertel, G. F.
- Response rates in three opinion surveys performed through online questionnaires in the health setting...; 2012; Aerny Perreten, N., Domínguez-Berjón, M. F., Astray Mochales, J., Esteban-Vasallo, M. D., Blanco Ancos...
- Use of Web 2.0 to Recruit Australian Gay Men to an Online HIV/AIDS Survey; 2012; Theriault, N., Bi, P., Hiller, J. E., Nor, M.
- Evaluation of an online (opt-in) panel for public participation geographic information systems surveys...; 2012; Brown, G., Weber, D., Zanon, D., de Bie, K.
- Studying Migrants with the Help of the Internet: Methods from Psychology; 2012; Reips, U. -D., Buffardi, L.
- Measures of Data Quality Across the RDD Frames; 2012; Lavrakas, P. J.
- Collecting data electronically from enterprises – searching for the right approach; 2012; Keating, J., Portillo, S.
- Psychometric properties of an internet administered version of the Marlowe-Crowne Social Desirability...; 2012; Vesteinsdottir, V., Reips, U. -D., Joinson, A. N., Porsdottir, F.
- Analysis of coverage bias for the implementation of web surveys in Spain; 2012; de Pedraza, P., Serrano, F.
- Presidential Elections in Iceland 2012 – Did online panel surveys give false hope to new candidates...; 2012; Jonsdottir, G. A., Dofradottir, A. G., Bjornsdottir, A. E.
- Website exit surveys. What can we measure with them?; 2012; Andreadis, I.
- Comparison of response rates and cost-effectiveness for a community-based survey: postal, internet and...; 2012; Sinclair, M., O'Toole, J., Malawaraarachchi, M., Leder, K.
- Online Questionnaire Data Analysis System (OQDAS); 2012; Ali, A. Q.
- Analyzing Functionalities for Online Questionnaire System (OQS); 2012; Atown, H. Y.
- Mixed Mode Survey Design: Mode Effect Problem; 2012; Sztabinski, F., Zmijewska-Jedrzejczyk, T.
- Sample Survey on Sensitive Topics: Investigating Respondents’ Understanding and Trust in Alternative...; 2012; De Schrijver, A.
- Bringing data from an online survey or spreadsheet into SPSS; 2012; Raftery, D.
- A Comparison of the Quality of Questions in a Face-to-face and a Web Survey; 2012; Revilla, M., Saris, W. E.
