Web Survey Bibliography
Relevance & Research Question: Optimizing online questionnaires for certain browsers not only raises the risk of loosing respondents but also may bias the sample composition. In their GOR paper on the low-tech principle, Buchanan and Reips (2001) found that more educated users were more likely to turn JavaScript off. Furthermore, respondents using Mac OS scored higher on the personality trait Openness to Experience than users of Windows OS. This study focuses on the question if these differences still hold, ten years later and with a sample of experienced Internet users.
Methods & Data: The questionnaire was a Big Five personality inventory. Following the low-tech principle, participation was possible with any Web browser.
Results: Overall, 2.6% of all participants (N = 358) had JavaScript disabled. Male respondents were more likely to have JavaScript disabled than female respondents, chi^2(1, N = 344) = 11.64, p = .001, odds ratio = 15.6. Mac users scored higher on Openness (e.g., “I enjoy hearing new ideas”) than Windows users, F(1, 294) = 12.14, p = .001, eta^2 = .040. Furthermore, respondents using Macs scored lower on Agreeableness (e.g., “I am interested in other people”) than users of Windows, F(1, 294) = 9,02, p = .003, eta^2 = .030. Within respondents running Windows Extraversion (e.g., “I am the life of the party”) was slightly higher for users of the Internet Explorer in comparison to users of Firefox, F(1, 277) = 4.13, p = .043, eta^2 = .015. Finally, there was a tendency that respondents with JavaScript deactivated scored lower on Openness than respondents with this technology activated, F(1, 312) = 3.05, p = .082, eta^2 = .010.
Added Value: The present study confirms and extends the results from Buchanan and Reips (2001). A questionnaire exclusively optimized for certain OSs or browsers can seriously bias the psychological and demographical sample composition. In the present study restricting participation to respondents with JavaScript enabled would have reduced the number of male participants. Overall, it is recommended either to refrain from using complex technologies or to implement alternative low-tech versions of questionnaires as fallback.
GOR Homepage (abstract)
Web Survey Bibliography - Usability, HCI (407)
- Tips for Evaluating Online Effectiveness; 2013; Stevenson, S. C.
- Using Web Surveys for Psychology Experiments: A Case Study in New Media Technology for Research; 2013; Peden, B. F., Tiry , A. M.
- The Distinctiveness of Online Research: Descriptive Assemblages, Unobtrusiveness, and Novel Kinds of...; 2013; Lanfrey, D.
- Advancing Research Methods with New Technologies; 2013; Sappleton, N.
- Compared to a small, supervised lab experiment, a large, unsupervised web-based experiment on a previously...; 2013; Ryan, R. S., Wilde, M., Crist, S.
- From mixed-mode to multiple devices. Web surveys, smartphone surveys and apps: has the respondent gone...; 2013; Callegaro, M.
- Moving an established survey online – or not?; 2013; Barber, T., Chilvers, D., Kaul, S.
- Using mobile devices to access the realities of youth: How identification with society influences political...; 2013; Smith, M.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Modular Survey Design: A Bite Size Proposal; 2013; Kelly, F., Stevens, S., Johnson, A.
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- Do I Have Your Full Attention?; 2013; Cape, P. J.
- Optimizing Surveys for Smartphones: Maximizing Response Rates While Minimizing Bias; 2013; Lattery, K., Park Bartolone, G., Saunders, T.
- Shorter Isn't Always Better; 2013; Burdein, I.
- Solving the Unintentional Mobile Challenge; 2013; Peterson, G., Mechling, J., LaFrance, J., Ham, G.
- Mobile Research Risk: What Happens to Data Quality When Respondents Use a Mobile Device for a Survey...; 2013; Baker-Prewitt, J.
- A standard for test reliability in group research; 2013; Ellis, J. L.
- The comparison of road safety survey answers between web-panel and face-to-face; Dutch results of SARTRE...; 2013; Goldenbeld, C., de Craen, S.
- Addressing Disclosure Concerns and Analysis Demands in a Real-Time Online Analytic System; 2013; Krenzke, T., Gentleman, J. F., Li, J., Moriarity, C.
- Examination of the equivalence of self-report survey-based paper-and-pencil and internet data collection...; 2013; Weigold, A., Weigold, I. K., Russell, E. J.
- Using Online and Paper Surveys - The Effectiveness of Mixed-Mode Methodology for Populations Over 50; 2013; De Bernardo, D. H., Curtis, A.
- Who responds to website visitor satisfaction surveys?; 2013; Andreadis, I.
- Comparison of psychometric properties of internet versions of the Marlowe-Crowne Social Desirability...; 2013; Vesteinsdottir, V., Reips, U. -D., Joinson, A. N., Porsdottir, F.
- Seducing the respondent – how to optimise invitations in on-site online research?; 2013; Póltorak, M., Kowalski, J.
- Influence of mobile devices in online surveys; 2013; Maxl, E., Baumgartner, T.
- The ONS Beyond 2011 Programme & possible implications for social surveys; 2013; Morris, L.
- Survey Research; 2013; Abbott, M. L., McKinney, J.
- The Use of E-Questionnaires in Organizational Surveys; 2013; Brender-Ilan, Y., Vinitzky, G.
- Online Survey Software; 2013; Baker, J. D.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Up Means Good: The Impact of Screen Position on Evaluative Ratings in Web Surveys.; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- The cross platform report. Q2 -2012 - US; 2012
- Mobile usability; 2012; Nielsen, J., Budiu, R.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Data quality of questions sensitive to social-desirability bias in web surveys; 2012; Lozar Manfreda, K., Zajc, N., Berzelak, N., Vehovar, V.
- Online Questionnaires: Development of ‘basic requirements’; 2012; Tries, S., Blanke, K.
- Social research in online context: methodological reflections on web surveys from a case study; 2012; Pandolfini, V.
- Improving Survey Website Usability ; 2012; Vannette, D.
- How accurate are surveys of objective phenomena?; 2012; Chang, L. C., Krosnick, J. A.
- Pros and cons of Internet based User Satisfaction Surveys; 2012; Consoli, A., Matsulevits, L.
- The re-engineering of the Structural Earnings survey process: Mixed - Mode data collection and new E...; 2012; Cardinaleschi, S., De Santis, S., Rocci, F., Spinelli, V.
- Between demand and reality: Ensuring efficiency and quality in pretesting questionnaires; 2012; Sattelberger, S., Blanke, K.
- How to provide high data quality in online-questionnaires: Setting guidelines in design; 2012; Tries, S., Nebel, S., Blanke, K.
- The Feasibility of Conducting a Web Survey Using Respondent Driven Sampling among Transgenders in the...; 2012; Kappelhof, J.
- Device Diversity: Understanding the complexity of varied devices for taking surveys – Case study...; 2012; Pearson, C., Backlund, K., Veling, L., Tsvelik, M., Jehoel, S.
- Research in the Mobile Mindset: Exploring the unexplored in the mobile research space; 2012; Willems, A., Veris, E., Verhaeghe, A.
- WebSM Study: Survey software features overview ; 2012; Vehovar, V.; Cehovin, G.; Kavcic, L.; Lenar, J.
- Reaching and Hearing the Invisible: Organizational Research on Invisible Stigmatized Groups via Web...; 2012; Trau, R. N. C., Haertel, C. E. J., Haertel, G. F.
