Web Survey Bibliography
Relevance & Research Question: Optimizing online questionnaires for certain browsers not only raises the risk of loosing respondents but also may bias the sample composition. In their GOR paper on the low-tech principle, Buchanan and Reips (2001) found that more educated users were more likely to turn JavaScript off. Furthermore, respondents using Mac OS scored higher on the personality trait Openness to Experience than users of Windows OS. This study focuses on the question if these differences still hold, ten years later and with a sample of experienced Internet users.
Methods & Data: The questionnaire was a Big Five personality inventory. Following the low-tech principle, participation was possible with any Web browser.
Results: Overall, 2.6% of all participants (N = 358) had JavaScript disabled. Male respondents were more likely to have JavaScript disabled than female respondents, chi^2(1, N = 344) = 11.64, p = .001, odds ratio = 15.6. Mac users scored higher on Openness (e.g., “I enjoy hearing new ideas”) than Windows users, F(1, 294) = 12.14, p = .001, eta^2 = .040. Furthermore, respondents using Macs scored lower on Agreeableness (e.g., “I am interested in other people”) than users of Windows, F(1, 294) = 9,02, p = .003, eta^2 = .030. Within respondents running Windows Extraversion (e.g., “I am the life of the party”) was slightly higher for users of the Internet Explorer in comparison to users of Firefox, F(1, 277) = 4.13, p = .043, eta^2 = .015. Finally, there was a tendency that respondents with JavaScript deactivated scored lower on Openness than respondents with this technology activated, F(1, 312) = 3.05, p = .082, eta^2 = .010.
Added Value: The present study confirms and extends the results from Buchanan and Reips (2001). A questionnaire exclusively optimized for certain OSs or browsers can seriously bias the psychological and demographical sample composition. In the present study restricting participation to respondents with JavaScript enabled would have reduced the number of male participants. Overall, it is recommended either to refrain from using complex technologies or to implement alternative low-tech versions of questionnaires as fallback.
GOR Homepage (abstract)
Web Survey Bibliography (6359)
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Mixed-mode including web: Recent developments at Statistics Netherlands; 2013; Luiten, A., Schouten, B.
- Web coverage in the UK and its potential impact on general population web surveys; 2013; Callegaro, M.
- Surveys on Mobile Devices: Opportunities and Challenges; 2013; Couper, M. P.
- Measurement effects in mixed-mode panel surveys; 2013; Lugtig, P. J.
- Life history calendars - a viable method for web-based data collection?; 2013; Glasner, T., van der Vaart, W.
- Measurement issues in web surveys: An overview of opportunities and challenges; 2013; Calderwood, L.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- Participation and engagement in web surveys of the general population: An overview of challenges and...; 2013; Roberts, C.
- Using Web Survey Panels to Estimate Population Characteristics: A Comparison of Alternative Approaches...; 2013; Rivers, D.
- Online Research, Game On!; 2013; Puleston, J.
- The ONS Beyond 2011 Programme & possible implications for social surveys; 2013; Morris, L.
- Issues of Coverage and Sampling in Web Surveys for the General Population: An Overview; 2013; Lynn, P.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- Comparison of web-based versus paper-and-pencil administration of a humor survey; 2013; Wang, C.-C., Cheng, C.-L.;, Liu, K.-S., Cheng, Y.-Y.
- The Design of Grids in Web Surveys; 2013; Couper, M. P., Tourangeau, R., Conrad, F. G., Zhang, C.
- The smartphone in survey research: experiments for time use data; 2013; Fernee, H., Scherpenzeel, A.
- Survey Research; 2013; Abbott, M. L., McKinney, J.
- Understanding and Applying Research Design; 2013; Abbott, M. L., McKinney, J.
- Large-Scale Analysis and Testing; 2013; Cao, M., Zhang, Q.
- The Science of Web Surveys; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- How to create online questionnaires: A beginner's guide to survey design for businesses and students...; 2013; Lipscomb, L.
- True experimental data collection on the Internet; 2013; Reips, U. -D., Krantz, J. H.
- Virtual Research Methods; 2013; Hine, C.
- Askito: An open source Web questionnaire tool; 2013; Reips, U. -D., Heilmann, T.
- Informed Consent for Web Paradata Use; 2013; Couper, M. P., Singer, E.
- Measurement invariance and quality of composite scores in a face-to-face and a web survey; 2013; Revilla, M.
- Exploring Response Differences between Face-to-Face and Web Surveys: A Qualitative Comparative Analysis...; 2013; Bennink, M., Moors, G., Gelissen, J.
- 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies; 2013; Gregori, A., Baltar, F.
- Surveying “difficult-to-sample” backpackers through Facebook? Employing a mixed-mode dual...; 2013; Morris Paris, C.
- The Use of Mixed Methods in Organizational Communication Research; 2013; Salem, P. J.
- The Use of E-Questionnaires in Organizational Surveys; 2013; Brender-Ilan, Y., Vinitzky, G.
- Online Instruments, Data Collection, and Electronic Measurements: Organizational Advancements; 2013; Bocarnea, M. C., Reynolds, R. A., Baker, J. D.
- Convenient yet not a convenience sample: Jury pools as experimental subject pools; 2013; Murray, G. R., Rugeley, C. R., Mitchell, D.-G., Mondak, J. J.
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- Examining the Gender Effects of Different Incentive Amounts in a Web Survey; 2013; Boulianne, S. J.
- Online Survey Software; 2013; Baker, J. D.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Mode Effects in Free-list Elicitation: Comparing Oral, Written, and Web-based Data Collection; 2013; Gravlee, C. C., Bernard, H. R., R., Jacobsohn, A., R.Maxwell, C. R.
- Incentives for college student participation in web-based substance use surveys; 2013; Patrick, M. E., Singer, E., Boyd, C. J., Cranford, J. A., McCabe, S. E.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Increasing Web Survey Response Rates in Innovation Research: An Experimental Study of Static and Dynamic...; 2013; Sauermann, H.; Roach, M.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Survey of Cloud Computing; 2013; Furht, B.
- A comparison of data quality and practicality of online versus postal questionnaires in a sample of...; 2013; King, M. T., Butow, P., Olver, I., Smith, A. B.
- Up Means Good: The Impact of Screen Position on Evaluative Ratings in Web Surveys.; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Using multivariate statistics, 6th Edition; 2012; Tabachnick, B. G., Fidell, L. S.

