Web Survey Bibliography
Relevance & Research Question: Optimizing online questionnaires for certain browsers not only raises the risk of loosing respondents but also may bias the sample composition. In their GOR paper on the low-tech principle, Buchanan and Reips (2001) found that more educated users were more likely to turn JavaScript off. Furthermore, respondents using Mac OS scored higher on the personality trait Openness to Experience than users of Windows OS. This study focuses on the question if these differences still hold, ten years later and with a sample of experienced Internet users.
Methods & Data: The questionnaire was a Big Five personality inventory. Following the low-tech principle, participation was possible with any Web browser.
Results: Overall, 2.6% of all participants (N = 358) had JavaScript disabled. Male respondents were more likely to have JavaScript disabled than female respondents, chi^2(1, N = 344) = 11.64, p = .001, odds ratio = 15.6. Mac users scored higher on Openness (e.g., “I enjoy hearing new ideas”) than Windows users, F(1, 294) = 12.14, p = .001, eta^2 = .040. Furthermore, respondents using Macs scored lower on Agreeableness (e.g., “I am interested in other people”) than users of Windows, F(1, 294) = 9,02, p = .003, eta^2 = .030. Within respondents running Windows Extraversion (e.g., “I am the life of the party”) was slightly higher for users of the Internet Explorer in comparison to users of Firefox, F(1, 277) = 4.13, p = .043, eta^2 = .015. Finally, there was a tendency that respondents with JavaScript deactivated scored lower on Openness than respondents with this technology activated, F(1, 312) = 3.05, p = .082, eta^2 = .010.
Added Value: The present study confirms and extends the results from Buchanan and Reips (2001). A questionnaire exclusively optimized for certain OSs or browsers can seriously bias the psychological and demographical sample composition. In the present study restricting participation to respondents with JavaScript enabled would have reduced the number of male participants. Overall, it is recommended either to refrain from using complex technologies or to implement alternative low-tech versions of questionnaires as fallback.
GOR Homepage (abstract)
Web Survey Bibliography - Funke, F. (37)
- Online Survey Participation via Mobile Devices: Findings From Seven Access Panel Studies; 2013; Bosnjak, M., Poggio, T., Funke, F.
- Slide to ruin data: How slider scales may negatively affect data quality and what to do about it; 2013; Funke, F.
- HTML5 and mobile Web surveys: A Web experiment on new input types; 2013; Funke, F.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Enhancing Web Surveys With New HTML5 Input Types; 2012; Funke, F.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- Better low-tech than sorry: How technophile questionnaires may affect psychological representativeness...; 2012; Funke, F., Reips, U. -D.
- Why semantic differentials in Web-based research should be made from visual analogue scales and not...; 2012; Funke, F., Reips, U. -D.
- Web-based rating scales: HTML 5 and other innovations; 2011; Funke, F.
- Ignoring the compatibility of online questionnaires may bias the psychological composition of your sample...; 2011; Funke, F.
- Slider Scales Causing Serious Problems With Less Educated Respondents; 2011; Funke, F., Reips, U. -D., Thomas, R. K.
- Explaining more variance with visual analogue scales: A Web experiment; 2011; Funke, F.
- Sliders for the Smart: Type of Rating Scale on the Web Interacts With Educational Level; 2011; Funke, F., Reips, U. -D., Thomas, R. K.
- Internet-Based Measurement With Visual Analogue Scales: An Experimental Investigation; 2010; Funke, F.
- Twisting rating scales in Web surveys: Slider scales versus categorical scales of horizontal versus...; 2009; Funke, F. Reips, U. -D. Thomas, R. K.
- Semantic differentials made from visual analogue scales: Expanding the survey designer's menu; 2009; Funke, F., Reips, U. -D.
- Making small effects observable: Reducing error by using visual analogue scales; 2009; Funke, F., Reips, U. -D.
- Increasing Confidence in Survey Estimates with Visual Analogue Scales; 2009; Funke, F., Reips, U. -D., Thomas, R. K.
- Twisting Rating Scales: Horizontal versus Vertical Visual Analogue Scales versus Categorical Scales...; 2009; Funke, F., Reips, U. -D.
- Yes, VASs can! Increasing the accuracy of survey measurements with computerized visual analogue scales...; 2009; Funke, F., Reips, U. -D.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Results from 6 Independent Web Experiments Comparing Visual Analogue Scales with Categorical Scales; 2009; Funke, F., Reips, U. -D.
- Formatting Error with Visual Analogue Scales in Web Surveys; 2009; Funke, F., Reips, U. -D.
- Assessing Semantic Differentials with Visual Analogue Scales in Web Surveys; 2008; Funke, F., Reips, U. -D.
- Visual Analogue Scales in Cross Cultural Web Surveys ; 2008; Funke, F., Reips, U. -D., Thomas, R. K.
- Interval-level measurement with visual analogue scales in Internet-based research: VAS generator; 2008; Reips, U. -D., Funke, F.,
- Visual Analogue Scales Versus Categorical Scales: Respondent Burden, Cognitive Depth, and Data Quality...; 2008; Funke, F.,Reips, U. -D.
- Improving Data Quality in Web Surveys with Visual Analogue Scales; 2007; Funke, F., Reips, U. -D.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Video Web Surveys: Results from field-experimental comparisons with text-based Web surveys; 2007; Fuchs, M., Funke, F.
- Improving Data Quality in Web Surveys with Visual Analogue Scales; 2007; Funke, F., Reips, U. -D.
- VASgenerator.net - A Web-Based Tool for Creating Visual Analogue Scales ; 2007; Reips, U. -D., Funke, F.
- Dynamic Forms: Online Surveys 2.0 ; 2007; Funke, F., Reips, U. -D.
- Visual Analogue Scales: Non-linear Data Categorization by Transformation with Reduced Extremes; 2006; Funke, F., Reips, U. -D.
- Visual analogue scales in online surveys; 2005; Funke, F.