Web Survey Bibliography
Relevance & Research Question: Mobile Web surveys – i.e., online questionnaires that are accessed with mobile devices like smartphones – offer new possibilities for both behavioral research and consumer research. The aim of our study is to gain more insight into the potential of mobile Web surveys like speed, contacting hard-to-reach populations, or using location data.
Methods & Data: Participants (N = 1501) were recruited from the LINK online panel where all members are actively recruited subsequent to representative telephone interviews. Thus, there is no heavy-user bias, which often can be observed in access panels (see Wachenfeld, 2010). Overall, the panel aims to be representative for the general German Internet population.
Results: Overall 43% of German Internet users have a smartphone at their disposal. Most users (60%) would use a mobile device to participate in a Web survey. However, in the present study only 11% participated using a cell phone. The main reasons were time considerations (24%), not feeling like it (17%), and not knowing that it was possible (12%). As expected, participants using cell phones were more likely to be abroad instead of at home. A further insight is that nearly half of the smartphone owners would allow the read-out of their actual location (e.g., using GPS).
Added Value: Findings are representative for the German Internet users. Overall, there is a considerable potential for mobile Web surveys. New possibilities for mobile data collection (e.g., point of sale studies or mixed-mode designs) as well as the impact on data quality are discussed.
GOR Homepage (abstract)
Web Survey Bibliography - General Online Research Conference (GOR) 2012 (40)
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Global market of web survey software: Status, trends and issues; 2012; Vehovar, V., Slavec, A., Berzelak, N., Lozar Manfreda, K.
- Best of both worlds – The INSA study 50plus; 2012; Geissler, H., Blome, C.
- The “MediaLiveTracker” – A New Online-Tool for Real-Time-Response-Measurement; 2012; Kercher, J., Bachl, M., Voegele, C., Vohle, F.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Paradata insight into survey response behaviour: An analysis of a set of hosted web surveys; 2012; Lozar Manfreda, K., Berzelak, N., Vehovar, V.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Can mobile-web surveys substitute classic web-surveys? Results from an exploratory, comparative method...; 2012; Bohn, A., Doering, N., Maxl, E.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, M.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- The German Internet Panel: Design of a Probability-Based Online Survey; 2012; Blom, A. G., Gathmann, C., Holthausen, A., Riepe, C.
- The price we have to pay: Incentive experiments in the recruitment process for a probability-based online...; 2012; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Effects of number of response options in web surveys: The role of verbal labels; 2012; Thorsdottir, F., Fuchs, M., Jonsdottir, J.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Comparing Item-Non-Response and Open Questions within different Web Survey Types; 2012; Silber, H., Lischewski, J., Leibold, J.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Online research for general populations: whether and how results could be extrapolated?; 2012; Póltorak, M., Kowalski, J.
- WAGE INDICATOR, web surveys methodology, WEBDATANET and Life satisfaction determinants as an example...; 2012; de Pedraza, P.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.
- Is Pretesting Established Among Online Survey Tool Users?; 2012
- An Evaluation of Two Non-Reactive Web Questionnaire Pretesting Methods; 2012; Lenzner, T.
- Recommendations for implementing online surveys and simple experiments in social and behavioural research...; 2012; Hewson, C. M.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- Better low-tech than sorry: How technophile questionnaires may affect psychological representativeness...; 2012; Funke, F., Reips, U. -D.
- A taxonomy of paradata for web surveys and computer assisted self interviewing (Casi); 2012; Callegaro, M.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Bad Boy Matrix Question – Whatcha gonna do when they come for you?; 2012; Tress, F.
- Matrix vs. Single Question Formats in Web Surveys: Results from a large scale experiment; 2012; Klausch, L. T., de Leeuw, E. D., Hox, J., de Jongh, A., Roberts , A.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- New Insights about market research with an iPad-panel; 2012; Manouchehri, A., Rieber, D., Moughrabi, C.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.
- Asking Sensitive Questions in Online Surveys: An Experimental Comparison of the Randomized Response...; 2012; Diekmann, A., Hoeglinger, M., Jann, B.