Web Survey Bibliography
Relevance & Research Question:
Pre-testing survey instruments is a widely accepted method to test a survey before fielding it to the full sample. There are several advantages of pretesting an online survey, e.g., to collect information regarding survey responses or technical problems, to name only a few.
This study addresses the following questions:
(1) Is pre-testing used before fielding the online survey instrument to the full sample?
(2) Does frequency influence the usage of online survey tools and pre-testing?
(3) Are there differences in usage behavior across different areas (e.g. government, academic, non-profit or for-profit)?
(4) How large is the pretest sample?
Methods & Data:
Data has been collected via a web survey among users of LimeSurvey from July 2009 to October 2011. Of 40,663 responders 14,622 answered the question if they ever ran a pre-test or not. Analyses were conducted using descriptive statistics, cross-tabulations and related statistical tests.
The core result is that pre-testing online surveys before fielding it to the full sample is now an established method:
(1) Around 65.9% of online survey tool users occasionally or always run a trial survey (pre-test) before fielding it to the full sample.
(2) There is a u-shaped significant relationship between usage frequency of online survey tools and conducting a pre-test (…).
(3) The amount of pre-tests is highest among academic users (62.9%) and lowest among governmental users (58.3%).
(4) Around 64.5 percent of online survey tool users conducted a pre-test using a pre-test sample size of between 1 and 100 cases.
The results of this study provide insights to pre-testing online survey tools. Despite the fact that nearly two-third of online survey tool users are running pre-tests with between 1 and 100 participants, there is potential for the remaining one third of customers to improve their quality of online surveys through pre-testing. Overall, this should lead to a higher acceptance of online surveys.
GOR Homepage (abstract)
Web Survey Bibliography - 2012 (522)
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Using multivariate statistics, 6th Edition; 2012; Tabachnick, B. G., Fidell, L. S.
- Unintentional mobile respondents; 2012; Peterson, G.
- Tracking preference expression (DNT); 2012
- The smartphone psychology manifesto; 2012; Miller, G.
- The rise of the "connected viewer"; 2012; Smith, A., Boyles, J. L.
- The practice of social research; 2012; Babbie, E. R.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., Smyth, J. D., Mendez, J.
- The cross platform report. Q2 -2012 - US; 2012
- Speed (necessarily) doesn’t kill: A new way to detect survey satisficing; 2012; Garland, P. et al.
- Smartphone ownership update: September 2012; 2012; Rainie, L.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference?; 2012; Mavletova, A. M., Couper, M. P.
- Selection bias of internet panel surveys: A comparison with a paper-based survey and national governmental...; 2012; Tsuboi, S. et al.
- Screenwise panel: Frequently Asked Questions; 2012
- Research company spotlight - Mobile surveys; 2012
- Redeveloping the research section of Meningitis UK's website — A case study report; 2012; Witt, J. et al.
- Quality in market research. From theory to practice. 2nd Edition; 2012; Harding, D., Jackson, P.
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- Ofcom technology tracker Wave 3; 2012
- Ofcom technology tracker Wave 2; 2012
- Not just playing around; 2012; Ewing, T.
- Norme di qualita' Assirm (Assirm quality rules]; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- MRS Guidelines for online reseach; 2012
- More dirty little secrets of online panel research.; 2012
- Mobile email opens report 2nd half 2011; 2012
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Media tracker; 2012
- Measuring the quality of governmental websites in a controlled versus an online setting with the ‘...; 2012; Elling, S. et al.
- Measuring modern media consumption; 2012; Arini, N.
- ISO 20252. Market, opinion and social research-Vocabulary and service requirements, 2nd Edition; 2012
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Internet use in households and by individual in 2012. Eurostat Statistics in Focus 50/2012; 2012; Seybert, H.
- Internet access - Households and individuals, 2012 part 2; 2012
- Internet access - Households and individuals, 2012; 2012
- Guide to social science data preparation. Best practice throughout the data life cycle; 2012
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- GMI Pinnacle; 2012
- Global market research 2012; 2012
- Flowing with the mainstream. Is mobile market research finally living up to the hype?; 2012; Townsend, L.
- Explaining rising nonresponse rates in cross-sectional surveys; 2012; Brick, J. M., Williams, D.
- Eurobarometer Special surveys: Special Eurobarometer 381; 2012
- Online Surveys 2.0; 2012; Elferink, R.
- The Impact of Academic Sponsorship on Online Survey Dropout Rates; 2012; Allen, P. J., Roberts, L. D.
- Especially for You: Motivating Respondents in an Internet Panel by Offering Tailored Questions; 2012; Oudejans, M.
- Social media as a data collection tool: the impact of Facebook in behavioural research; 2012; Zoppos, E.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Snowball Sampling in Online Social Networks; 2012; Raissi, M., Ackland, R.