Web Survey Bibliography
Relevance & Research Question:
According to ESOMAR, online survey is already the most popular quantitative market research technique in the world (regarding research spending and number of interviews). The results of studies conducted via the Internet are frequently extrapolated to general populations and/or compared to results obtained by other modes. And thus the questions appear: Whether and in what circumstances could such generalisations be accurate, given limited coverage and systematic nonresponse error in online samples? Is the sole correction of socio-demographic quota enough to ensure results validity? If not, what other sample characteristics shall be controlled? Do the comparisons of online and offline results always make sense? How big is the impact of sampling effect and technique effect?
Methods & Data:
To answer the above questions we conducted a set of online and offline studies in 2009 and 2010. We paid a special attention to keeping different modes of measurements equivalent, according to timing, wording and look of the questions etc. We considered various research phenomena and various features for correction. The final study, which we will focus on here, took place in May 2010, in Poland. We gathered 3006 questionnaires from personal interviews, 5485 from online on-site recruitment and 6399 from online AccessPanel were gathered. The comparisons comprised of raw data results as well as of data weighed in various ways.
Demographic data correction makes online results better estimate some offline results, for some populations. However, just including additionally non-demographic characteristics put the modes differences within the bounds of a random error. Not all straight comparisons of online and offline results make sense. A technique and interviewer effects are for a range of phenomena not removable. We are going to show all the above in details during our speech.
The presentation will provide the audience with valuable insights of what needs to be known and controlled in online research to ensure high quality and validity of the results and when offline results can be a real reference to online. The topic shall be of interest not only for market researchers but also for academics.
GOR Homepage (abstract) / (full text)
Web Survey Bibliography - Web surveys (3946)
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- Recent Experiences with Electronic Questionnaire Testing at Statistics Canada ; 2013; Lawrence, D.
- Improved Dialogue Features in Web Surveys?; 2013; Lund, K.
- Evaluation of a Sequential Mixed-Mode Design Experiment with Physicians on Response Rates, Costs, and...; 2013; Geisen, E., Olmsted, M. G., Murphy, J., Stanley, M.
- When We Do Not Know the Difference – the Level of DK in Different Question Formats and Different...; 2013; Schwarzer, S., Zeglovits, E., Connor, D. S.
- New Versus Old Technologies: An Examination of Usability and Cognitive Issues Across Modes Among Respondents...; 2013; Nichols, E. M., Goerman, P. L., Jurgenson, N., King, T., Olmsted, M. G., Childs, J. H.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- The Effect of Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Pre-Recorded...; 2013; Pens, Y., Cantave, M. A., Gentry, R. J.
- The Influence of Respondent Incentives on Item Nonresponse and Measurement Error in a Web Survey; 2013; Felderer, B., Kreuter, F., Winter, J.
- A Multi-Survey, Multi-Methodological Assessment of Perception of Need and Quality of Life: Opinion Polling...; 2013; Levy, D.,
- Eliminate Item Non-Response: The Effect of Forcing Respondents to Answer in Web Surveys; 2013; Leach, L. M.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- Using Motivating Prompts to Increase Responses to Open-ended Questions in Mixed-mode Surveys: Where...; 2013; Israel, G. D.
- How Open Are We to the Open-Ended Questions?; 2013; Mamedova, S.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Building a History: Collecting Comprehensive Employment Data in a Web-Based, Multi-Mode Survey; 2013; Cominole, M., Bennett, C., Caves, L.
- Augmenting Paper Diaries With Phone and Web Data Retrieval: Is it Effective?; 2013; Wargelin, L., Minser, J., Homer, Z., Fleeman, A., ZuWallack, R. S.
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- The Effect of Survey Mode on Socially Undesirable Responses to Open Ended Questions: Online vs. Paper...; 2013; Hedberg, E., Ceasar, G., Wallace, D.
- Mode Effects in a National Establishment Survey; 2013; Daley, K., Phillips, B. T.
- Mobile Browser Web Surveys: Testing Response Rates, Data Quality and Best Practices; 2013; McGeeney, K., Marlar, J.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Mode Choice on an iPhone Increases Survey Data Quality; 2013; Conrad, F. G., Schober, M. F., Zhang, C., Yan, H. G., Vickers, L., Johnston, M., Hupp, A., Hemingway...
- Online Survey Participation via Mobile Devices: Findings From Seven Access Panel Studies; 2013; Bosnjak, M., Poggio, T., Funke, F.
- Speeding and Non-Differentiation in Web Surveys: Evidence of Correlation and Strategies for Reduction...; 2013; Zhang, C.
- Use of Drag-and-Drop Rating Scales in Web Surveys and Its Effect on Survey Reports and Data Quality; 2013; Kunz, T.
- Effects of Respondent Reluctance, Mode, and Technical Difficulties on Straight- Lining and Refusals...; 2013; Gibson, J. L., Mendelson, J.
- The Relations Among Different Cognitive Shortcuts in Surveys; 2013; Tourangeau, R., Medway, R., Presser, S.
- Suppressing Survey Response: Further Evidence to Not Use Web Instruction Cards; 2013; Puniello, O. T., Weiner, M., Noland, R. B.
- Differential Incentives in a Dual Mode Survey of Health Care Providers; 2013; Roff, B., Barrett, K.
- Demonstration of an Integrated Respondent Management and Data Collection Tool for Mixed-Mode (Phone/...; 2013; Luxenberg, H., Rainey, J.
- Effects of Displaying Videos on Measurement in a Web Survey; 2013; Mendelson, J., Gibson, J. L., Romano Bergstrom, J. C.
- The Effect of Attempting to Recruit Respondents to a Web-Based Diary on Overall Response Rate; 2013; Cantave, M. A. Gentry, R. J.
- Comparisons of Online Recruitment Strategies: Craigslist, Facebook, Google Ads and Amazon’s Mechanical...; 2013; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Watch Your Language!: The Impact of the Survey Language on Bilingual Hispanics’ Response Process...; 2013; Ay, M., Gross, W., Cobb, C. L., Thomas, R. K.
- Estimation of Expected Academic Engagement Behaviors: The Use of Vague Quantifiers Versus Tallied Responses...; 2013; Cole, J.
- Self-Reported Participation in Research Practices Among Survey Methodology Researchers; 2013; Perez-Vergara, K., Smith, C., Lowenstein, C., Ozonoff, A., Martins, Y.
- Changing of the Guard: Effects of Different Self-Administered Survey Modes on Sensitive Questions; 2013; Barlas, F. M., Higgins, W. B., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- Estimating Measurement Effects of Survey Modes From Between and Within Subject Designs; 2013; Klausch, L. T., Hox, J., Schouten, B.
- Web Versus Outbound: A Mode Face-Off Following the Presidential Debate; 2013; Marlar, J.
- Examining Response Time Outliers Though Paradata in Online Panel Surveys; 2013; Lee, J., Al Baghal, T.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Predicting Survey Breakoff in Internet Survey Panels; 2013; Al Baghal, T., McCutcheon, A. L., Tsabutashvili, D.
- Using GIS to Target Address-Based Samples of Households for a Web (vs. Mail) Response: Evidence from...; 2013; Messer, B. L.
- Is Pushing the General Public to the Web in Address-Based Samples Cost Effective?; 2013; Lesser, V. M.
- Effects of Survey Sponsorship on Internet and Mail Response: Using Address- Based Sampling; 2013; Edwards, M. L.
- Grid Formats, Data Quality, and Mobile Device Use: A Questionnaire Design Approach; 2013; McClain, C., Crawford, S. D.
- Can Embedded Help Text Links in Web Survey Items Improve Data Quality?; 2013; Janson, N., Bennett, C., Caves, L., Cominole, M., Shepherd, B., Wine, J.