Web Survey Bibliography
Relevance and Research Question
Since online-based research methods, especially online surveys, have established as a significant method in market research and social research, the use of mobile phones as research instruments is more and more examined. Mobile phones deliver several advantages for researchers, they are widely spread and accepted in society and they offer the opportunity to screen the context of data collection in the field (context-sensitivity). The current study analyses the usability of self-administrated mobile web surveys in comparison to a classic web survey, focusing on participation behavior, sampling, response rate, as well as dropout rates of such a study-design.
Methods & Data
The comparative survey was realized during a student-festival at a German university in summer 2011. During the five days of the event, a short-questionnaire concerning visitors-satisfaction was offered to the visitors via mobile-web survey as well as classic web-survey, the participants could choose which version of the survey they wanted to answer. Overall n=108 (n=60 mobile-web survey; n=48 classic web survey) respondents (average age: 23 years) were recruited using personal promotion as well as a flyer campaign.
The comparison of the mobile web survey and the classic web survey showed several differences. Even though the respondents of the mobile survey rate the survey as innovative and enjoyable, they reported technical difficulties in answering the mobile survey. The longer average processing time of the mobile survey (412 seconds) in comparison to the classic web-survey (233 seconds) indicates the same result. Consequently the respondents describe the mobile web survey as more annoying and complicated than the classic web survey. Nevertheless the drop-out rate is equal in both surveys.
The findings indicate that mobile web surveys are a promising (new) method in market and social research and should be further investigated in future. Due to the increasing number of smartphones and mobile-only households mobile based research methods will become more and more important especially to realize representative studies. To develop valid and reliable mobile research methods and to increase the usage enjoyment as well as reduce technical difficulties, further investigations of this innovative method are needed.
Conference Homepage (abstract) / (full text)
Web Survey Bibliography - Internet access Panels (495)
- Web panel surveys – can they be designed and used in a scientifically sound way?; 2013; Svensson , J.
- A standard with quality indicators for web panel surveys: a Swedish example; 2013; Nyfjaell, M.
- Web Panels for Official Statistics? ; 2013; Bethlehem, J., Cobben, F.
- Using Internet Panel Surveys for Behavioral Health Surveillance; 2013; Gotway Crawford, C., Okoro, C. A., Dhingra, S., Akcin, H., Zhao, G., Ford, D., Pierannunzi, C.
- Lotteries and study results in market research online panels; 2013; Goeritz, A.; Luthe, S. C.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- Web Panel Representativeness; 2013; Bianchi, A., Biffignandi, S.
- On the Impact of Response Patterns on Survey Estimates from Access Panels; 2013; Enderle, T., Muennich, R., Bruch, C.
- Going online with a face-to-face household panel: initial results from an experiment on the Understanding...; 2013; Jaeckle, A., Lynn, P., Burton, J.
- Targeted response inducement strategies on longitudinal surveys; 2013; Lynn, P.
- Best of Both Worlds? Can we make convenience samples representative?; 2013; Doe, P.
- Evaluating the left‐right dimension: Category Selection Probing conducted in an online access...; 2013; Huefken , V.
- Random versus Systematic Error in a Mixed Mode Online-Telephone Survey; 2013; Hox, J., Scherpenzeel, A., Boeve, A., Boeve, A., de Leeuw, E. D.
- Online Survey Participation via Mobile Devices: implications for nonresponse; 2013; Poggio, T., Bosnjak, M.
- Mobility and Smartphones: a pilot study of travel data collection among experienced and inexperienced...; 2013; Douhou, S., Scherpenzeel, A.
- Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top...; 2013; Toepoel, V., Lugtig, P. J.
- Identifying and Mitigating Satisficing in Web Surveys: Some Experimental Evidence; 2013; Rossmann, J.
- Latent legitimacy: joint effects of religious orientation on the association between values and acceptance...; 2013; Henseler, A. K., Siegers, P., Beckers, T.
- Identifying Satisficing Respondents in Web Surveys: A Comparison of Different Response Time-Based Approaches...; 2013; Rossmann, J.
- Does It Pay Off to Include Non-Internet Households in an Internet Panel? ; 2013; Leenheer, J., Scherpenzeel, A.
- A probability-based web panel for UK policy research: some initial thoughts from a Government survey...; 2013; Littlechild, J.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Predicting Survey Breakoff in Internet Survey Panels; 2013; Al Baghal, T., McCutcheon, A. L., Tsabutashvili, D.
- Online Panels: Recruitment Based on “Hot Topics” – What are the Consequences?; 2013; Andreasson, M., Martinsson, J.
- Responsive Design for Web Panel Data Collection; 2013; Bianchi, A., Biffignandi, S.
- Effects of Lotteries on Response Behavior in Online Panels; 2013; Goeritz, A., Luthe, S. C.
- Lotteries and study results in market research online panels; 2013; Goeritz, A., Luthe, S. C.
- Ten questions to ask your online survey provider; 2013; Williams, D.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Using a web-based survey tool to undertake a Delphi study: Application for nurse education research; 2013; Gill, F. J., Leslie, G. D., Grech, C., Latour, J. M.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Propensity Score Weighting – Can Personality Adjust for Selectivity?; 2013; Glantz, A., Greszki, R.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- Innovation in Data Collection: the Responsive Design Approach; 2013; Bianchi, A., Biffignandi, S.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Measurement effects in mixed-mode panel surveys; 2013; Lugtig, P. J.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- Participation and engagement in web surveys of the general population: An overview of challenges and...; 2013; Roberts, C.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.