Relevance & Research Question:
Two survey methods are compared in the experiment – mobile-assisted Web interview (MAWI) referring to the Web surveys conducted via cell phone and computer-assisted Web interview (CAWI) conducted via desktop computer or laptop. Though mobile Web methodology was piloted in a number of surveys there is a scarce number of papers on data quality comparison between CAWI and MAWI. In the experiment we compare the data quality in two survey modes, and try to find possibilities to improve the data quality in MAWI through survey design.
Methods & Data:
Total number of the respondents in the experiment is 600. To compare data quality between two survey modes we will conduct MAWI and CAWI with two length survey options (5 minutes, 15 minutes) with the group of cell phone owners who use mobile Internet on their phones. In each group 150 respondents will be participated with total number of 600. The survey will be conducted among online access panelists in Russia.
Results:
The results will be available at the end of January 2012.
Added Value:
The results of the experiment will guide researchers in designing effective Web surveys for mobile environment. Experiment will reveal design features which may have different effects on the responses in MAWI in comparison to CAWI.