Web Survey Bibliography
Relevance & Research Question:
Surveytainment is an often used term when discussing design and layout issues of a questionnaire. At this point of time there is a huge gap between the amount of publications on surveytainment and its actual implementation. Today’s questionnaires oftentimes appear too boring for participants leading to increasing panel drop-out rates throughout the industry and decreasing willingness to participate in the survey: An essential threat to both the market research community and to panel service agencies.
Methods & Data:
A cooperative study between an end client BSH Bosch Siemens Hausgeräte, a research agency, SKOPOS and an access panel provider, ODC Services, engages in how a visually appealing and innovative composition of a questionnaire is able to exploit the potential of surveytainment. What is surveytainment really capable of concerning the effects on the quality of results, the satisfaction of participants, the termination rate and the panel drop-out rate? What are the limitations of surveytainment? To investigate these methodological questions a research topic with rather low involvement was chosen in order to allow for a maximum variance in criteria variables.
By using a split-half-design with samples being structurally identical, the impact of visual layout, the extent and the variability in interactivity and wording on different criteria of data quality will be reviewed and evaluated. Thereby both groups receive a questionnaire being thematically identical that only shows differences in terms of the design and layout and level of interactivity. To identify the effects certain key questions and answer categories will not be varied throughout both groups.
The authors will illustrate practical references when creating a questionnaire and will demonstrate them based on the study results. Furthermore the results will highlight how important the potential - defined by creative elements within a questionnaire – regarding the mentioned parameters is. The research community is in need of precise and practical guidelines to realize, understand and use the potential of surveytainment. On the other hand we will be able to highlight the limitations and restrictions of surveytainment in the day-to-day market research business.
Conference Homepage (abstract) / (presentation)
Web Survey Bibliography - General & metastudies (2917)
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Mixed-mode including web: Recent developments at Statistics Netherlands; 2013; Luiten, A., Schouten, B.
- Web coverage in the UK and its potential impact on general population web surveys; 2013; Callegaro, M.
- Surveys on Mobile Devices: Opportunities and Challenges; 2013; Couper, M. P.
- Measurement effects in mixed-mode panel surveys; 2013; Lugtig, P. J.
- Life history calendars - a viable method for web-based data collection?; 2013; Glasner, T., van der Vaart, W.
- Measurement issues in web surveys: An overview of opportunities and challenges; 2013; Calderwood, L.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- Participation and engagement in web surveys of the general population: An overview of challenges and...; 2013; Roberts, C.
- Using Web Survey Panels to Estimate Population Characteristics: A Comparison of Alternative Approaches...; 2013; Rivers, D.
- Online Research, Game On!; 2013; Puleston, J.
- Issues of Coverage and Sampling in Web Surveys for the General Population: An Overview; 2013; Lynn, P.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- Comparison of web-based versus paper-and-pencil administration of a humor survey; 2013; Wang, C.-C., Cheng, C.-L.;, Liu, K.-S., Cheng, Y.-Y.
- The Design of Grids in Web Surveys; 2013; Couper, M. P., Tourangeau, R., Conrad, F. G., Zhang, C.
- The smartphone in survey research: experiments for time use data; 2013; Fernee, H., Scherpenzeel, A.
- Survey Research; 2013; Abbott, M. L., McKinney, J.
- Understanding and Applying Research Design; 2013; Abbott, M. L., McKinney, J.
- Large-Scale Analysis and Testing; 2013; Cao, M., Zhang, Q.
- The Science of Web Surveys; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- True experimental data collection on the Internet; 2013; Reips, U. -D., Krantz, J. H.
- Virtual Research Methods; 2013; Hine, C.
- Askito: An open source Web questionnaire tool; 2013; Reips, U. -D., Heilmann, T.
- Informed Consent for Web Paradata Use; 2013; Couper, M. P., Singer, E.
- Exploring Response Differences between Face-to-Face and Web Surveys: A Qualitative Comparative Analysis...; 2013; Bennink, M., Moors, G., Gelissen, J.
- 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies; 2013; Gregori, A., Baltar, F.
- Surveying “difficult-to-sample” backpackers through Facebook? Employing a mixed-mode dual...; 2013; Morris Paris, C.
- The Use of Mixed Methods in Organizational Communication Research; 2013; Salem, P. J.
- The Use of E-Questionnaires in Organizational Surveys; 2013; Brender-Ilan, Y., Vinitzky, G.
- Online Instruments, Data Collection, and Electronic Measurements: Organizational Advancements; 2013; Bocarnea, M. C., Reynolds, R. A., Baker, J. D.
- Convenient yet not a convenience sample: Jury pools as experimental subject pools; 2013; Murray, G. R., Rugeley, C. R., Mitchell, D.-G., Mondak, J. J.
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- Examining the Gender Effects of Different Incentive Amounts in a Web Survey; 2013; Boulianne, S. J.
- Online Survey Software; 2013; Baker, J. D.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Mode Effects in Free-list Elicitation: Comparing Oral, Written, and Web-based Data Collection; 2013; Gravlee, C. C., Bernard, H. R., R., Jacobsohn, A., R.Maxwell, C. R.
- Incentives for college student participation in web-based substance use surveys; 2013; Patrick, M. E., Singer, E., Boyd, C. J., Cranford, J. A., McCabe, S. E.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Survey of Cloud Computing; 2013; Furht, B.
- Up Means Good: The Impact of Screen Position on Evaluative Ratings in Web Surveys.; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Worldwide online research spending; 2012
- What we can learn from unintentional mobile respondents; 2012; Peterson, G.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Using multivariate statistics, 6th Edition; 2012; Tabachnick, B. G., Fidell, L. S.
- Unintentional mobile respondents; 2012; Peterson, G.
- Tracking preference expression (DNT); 2012
- The smartphone psychology manifesto; 2012; Miller, G.