Web Survey Bibliography
Relevance & Research Question:
Real-time-response (RTR) measurement is a useful data-collection tool for academic and applied research, as it enables the measurement of viewer reactions during the reception process. However, traditional RTR studies which are conducted in laboratory settings often require expensive special equipment and extensive planning and coordinating efforts. Furthermore, the technical equipment often only allows for a limited number of participants and offers little flexibility with regard to adjusting the functions of the measurement devices. Therefore, we developed the MediaLiveTracker, an online-based RTR tool which tackles some of these limitations.
Methods & Data:
MediaLiveTracker is an online-based tool to collect subjective recipient data during the reception of a streamed or recorded audio or video stimulus. The video player provides highly adaptable rating elements, like a slider, a dial or push-buttons which can be used for real-time data collection. It can easily be implemented into online survey tools. The underlying Open Source framework Drupal allows for a flexible content and user management and has been enhanced by custom modules, like a dynamic user account creation.
In a first validation study, we used MediaLiveTracker to measure the evaluation of five politicians during a political talk show. A convenience sample of 77 participants was surveyed directly before and after the discussion. During the 1,75 hours of the talk show, they rated the performance of each politician with push-buttons which meant more than 18.000 ratings in total.
Results:
Because of the numerous ratings, the scalability of the system posed some challenges during the first pilots. After some reconfigurations, these performance problems could be solved and a stable system can be assured now. The study’s results show promising indicators for the criterion validity of MediaLiveTracker’s measurements. Concurrent validity (operationalized as correlations between the real-time evaluations of the candidates) as well as predictive validity (operationalized as correlations between evaluations of each candidate before, during and after the stimulus) can be considered as appropriate. Participants rated the survey experience positively.
Added Value:
MediaLiveTracker is a valuable device for researchers who wish to measure recipient judgments during the reception process with an affordable and flexible online-tool.
Conference Homepage (abstract) / (presentation)
Web survey bibliography - General Online Research Conference (GOR) 2012 (26)
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.
- Is Pretesting Established Among Online Survey Tool Users?; 2012
- An Evaluation of Two Non-Reactive Web Questionnaire Pretesting Methods; 2012; Lenzner, T.
- Recommendations for implementing online surveys and simple experiments in social and behavioural research...; 2012; Hewson, C. M.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- A taxonomy of paradata for web surveys and computer assisted self interviewing (Casi); 2012; Callegaro, M.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Bad Boy Matrix Question – Whatcha gonna do when they come for you?; 2012; Tress, F.
- Matrix vs. Single Question Formats in Web Surveys: Results from a large scale experiment; 2012; Klausch, L. T., de Leeuw, E. D., Hox, J., de Jongh, A., Roberts , A.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.