Web Survey Bibliography
Relevance & Research Question: Since the early days of online market research there has been a debate about the comparability of online generated survey data versus data from “offline” sources. In the past there have been numerous studies on this matter, most of which were designed to prove the superiority of one or the other methodology.
What is usually not taken into account here is that different survey methodologies can have a complementary effect when used side by side. Telephone surveys for example struggle a lot in reaching young age groups and the so-called “Mobile Onlys”. Online surveys cannot reach elderly people who are not connected to the internet.
For the “INSA study 50plus” in 2011 – the year in which more than half of Germany’s population was aged 50 or over - a combined setup from both online and telephone generated sample was used.
Methods & Data: In August 2011 3,055 interviews were generated, out of which N=900 were surveyed per telephone and N=2,155 online. In order to guarantee a nationally representative sample, quotas were defined on age, gender and regions for both data collection methods. The INSA questionnaire contained 137 questions and covered 15 different topics. Since there was a significant increase of drop-outs expected for interview lengths of more than 20 minutes, both telephone and online questionnaires were split into three versions of identical length. Each respondent was randomly assigned to one of the three versions of the questionnaire. In the end, every question had been answered by a minimum of 1,000 respondents.
Results: At the closing date of this abstract the results of this comparative analysis had not yet been available. For GOR, both samples would be weighted, so that potential similarities and differences within the numerous topics can be analyzed in a sophisticated way.
Added Value: Because of the high amount of data that was generated, it will be possible to define a taxonomy which will explain in which of the topics of the Insa-Study the results will be biased by the method of data collection.
Conference Homepage (abstract) / (full text)
Web survey bibliography - General Online Research Conference (GOR) 2012 (26)
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.
- Is Pretesting Established Among Online Survey Tool Users?; 2012
- An Evaluation of Two Non-Reactive Web Questionnaire Pretesting Methods; 2012; Lenzner, T.
- Recommendations for implementing online surveys and simple experiments in social and behavioural research...; 2012; Hewson, C. M.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- A taxonomy of paradata for web surveys and computer assisted self interviewing (Casi); 2012; Callegaro, M.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Bad Boy Matrix Question – Whatcha gonna do when they come for you?; 2012; Tress, F.
- Matrix vs. Single Question Formats in Web Surveys: Results from a large scale experiment; 2012; Klausch, L. T., de Leeuw, E. D., Hox, J., de Jongh, A., Roberts , A.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.