Web Survey Bibliography
(a) Relevance & Research Question
Online surveys are fast, efficient, and especially cheap. Self-administered surveys might even produce higher data quality compared to personal or phone interviews, e.g. for lower social desirability bias. However, web surveys also face specific problems such as the absence of a human interviewer. Among other things, this limits interview supervision, possibly causing higher item nonresponse and increasing satisficing behavior.
Generally, survey results largely differ depending on collection mode. For instance, recency effects are more likely in oral interviews, which also tend to produce more extreme answers and acquiescence bias, while primacy effects are associated with visual questionnaire presentation. Furthermore, mixed-mode surveys have received growing attention. Since mode effects are of particular relevance there, we will also cover this aspect.
Against this background, analyzing mode effects between traditional modes and web surveys, we show to what extent the latter can be a suitable alternative.
(b) Methods & Data
In the first step, data from three different GLES components are compared, including face-to-face, CATI, and online surveys.
In the second step, we use data from GLES long-term panel. As the second panel wave was collected in a mixed-mode design combining CATI with mail interviews, we compare changes for the sub-samples relative to the first (face-to-face) panel wave.
In terms of methods, we primarily rely on univariate statistics (frequencies, distributions, mean values, variance). We focus on well-established items measuring electoral choice, political attitudes, and psychological predispositions. Beyond, we estimate multivariate models, including interaction terms with survey mode.
Preliminary results uncover a number of clear mode effects between personal, phone, and web surveys. These differences are anything but uniform, though. Rather, we observe differences for specific variables and under specific conditions only.
(d) Added Value
Never before in German electoral science has a similarly coherent questionnaire been implemented in three different survey modes during the same field period. GLES data therefore allow for detailed and unprecedented analyses of mode effects, including mixed-mode surveys. Our results add to the understanding of differences between personal, phone, and web surveys, and suggest what can be done to prevent those differences.
Conference Homepage (abstract) / (full text)
Web Survey Bibliography (6797)
- Permission email messages significantly increase gambler retention; 2013; Jolley, W., Lee, A., Mizerski, R., Sadeque, S.
- How virtual corporate social responsibility dialogs generate value: A framework and propositions; 2013; Korschun, D., Du, S.
- Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and...; 2013; Toufaily, E., Ricard, L., Perrien, J.
- The moderating role of socio-semantic networks on online buzz diffusion; 2013; Lee, H., Lee, D. I., Kim, T., Kim, T., Lee, J.
- Discovering interest groups for marketing in virtual communities: An integrated approach; 2013; Wang, K. -Y., Wu, H. -J., Ting, I -H.
- “Translating” between survey answer formats; 2013; Dolnicar, S., Grün, B.
- Understanding service quality in a virtual travel community environment; 2013; Elliot, S., Li, G., Choi, C.
- Research note: E-store image, perceived value and perceived risk; 2013; Chang, E. -C., Tseng, Y. -F.
- Retail relationships in a digital age; 2013; Keeling, K., Keeling, D., McGoldrick, P.
- The Gamification of Marketing Researc; 2013; Donato, P., Link, M. W.
- Gamification Master Class; 2013; Puleston, J.
- Research Communities in Asia Pacific: A review of similarities and contrasts; 2013; Poynter, R.
- Measuring Up: Impact of mobile and segmentation on respondent behaviour; 2013; Luck, K.
- Best of Both Worlds? Can we make convenience samples representative?; 2013; Doe, P.
- Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices; 2013; Pettit, F. A., Courtright, M.
- Why Big Data is a Small Idea…and Why You Shouldn’t Worry So Much; 2013; Needel, S.
- Advanced Research Methods Training in the UK: Current Provision and Future Strategies; 2013; Moley, S., Wiles, R., Sturgis, P.
- Doing real time research: Opportunities and challenges; 2013; Back, L., Lury, C., Zimmer, R.
- ‘Digital Methods as Mainstream Methodology’: Building capacity in the research community...; 2013; Roberts, S., Hine, C., Morey, Y., Snee, H., Watson, H.
- New social media, new social science?; 2013; Woodfield, K., Morrell, G.
- Digital technology and data collection; 2013; Henriksen, B., Jewitt, C., Price, S., Sakr, M.
- The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian...; 2013; Rahimnia, F., Farzaneh Hassanzadeh, J.
- Service with an e-smile: Employee authenticity and customer use of web-based support services; 2013; Turel, O., Connelly, C. E., Fisk, G. M.
- Survey Breakoffs in a Computer-Assisted Telephone Interview; 2013; McGonagle, K.
- Developing a New Mixed-Mode Methodology For a Provincial Park Camper Survey in British Columbia; 2013; Dyck, B. W.
- Mode effect analysis and adjustment in a split-sample mixed-mode Web/CATI survey; 2013; Kolenikov, S., Kennedy, C.
- Exploring factors associated with respondent mode choice for surveys using mobile devices.; 2013; Walton, L.
- Responsive design for mixed-mode panel data; 2013; Bianchi, A., Biffignandi, S.
- Adjusting for bias in a mixed-mode CAWI survey on University students ; 2013; Clerici, R., Giraldo, A.
- Comparative analysis of data from web and face-to-face surveys. A case study on e-commerce in young...; 2013; Cappello, C., Pellegrino, D.
- Insights into Action Profiling shopping occasions for retailers through mobile and online research; 2013; Churkina, O., Morris, T.
- Mobilizing your Branded Panel: Panel data quality during the smartphone transition; 2013; Kugel, C., Brien, D., Blechman, J.
- Evaluating the left‐right dimension: Category Selection Probing conducted in an online access...; 2013; Huefken , V.
- From Face‐to‐face to Web: Consequences for Measurement of Complex and Open‐ended Questions...; 2013; Villar, A., Fitzgerald, R., Martin, P., Harrison, E., Gatrrell, L.
- Computers, Tablet & Smart Phones: The Truth about Web‐based Surveys; 2013; Merle, P., Gearhart, S., Craig, C., Rahimi, M., Brooks, M. E., Vandyke, M.
- Explaining Interview Duration in Web Surveys on Political Attitudes and Behavior: A Multilevel Approach...; 2013; Gummer, T., Rossmann, J.
- An Examination of the Relationship Between Pretest Method Results and Data Quality; 2013; Maitland, A.
- Associations Between Interactional Indicators of Problematic Questions and Systems for Coding Question...; 2013; Dykema, J., Schaeffer, N. C., Garbarski, D.
- The Technology Behind Mobile Research: Browsers vs. Apps ; 2013; Macer, T.
- Methodological, legal and technical perspectives on the feasibility of web survey paradata in German...; 2013; Sattelberger, S.
- Specific mixed-mode methodologies to include sensory disabled people in quantitative surveys; 2013; Sebastien, F., Marc, J., Patrick, I.
- An imputation approach for analyzing mixed-mode surveys; 2013; Kim, J. K., Park, S., Kim, S. Y.
- Investigating the Bias of Alternative Statistical Inference Methods in Sequential Mixed-Mode Surveys; 2013; Suzer-Gurtekin, Z., Heeringa, S. G., Valliant, R. L.
- Random versus Systematic Error in a Mixed Mode Online-Telephone Survey; 2013; Hox, J., Scherpenzeel, A., Boeve, A., Boeve, A., de Leeuw, E. D.
- Impact of mode design on reliability in longitudinal data; 2013; Cernat, A.
- Online Survey Participation via Mobile Devices: implications for nonresponse; 2013; Poggio, T., Bosnjak, M.
- Mobility and Smartphones: a pilot study of travel data collection among experienced and inexperienced...; 2013; Douhou, S., Scherpenzeel, A.
- Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top...; 2013; Toepoel, V., Lugtig, P. J.
- The Relation of Survey Topic and Participation Behavior. Analyzing Unit Nonresponse using web-generated...; 2013; Zillmann, D., Schmitz, A., Blossfeld, H. P.
- The Attention Span of a Goldfish: Impacts of Survey Mobilization on Respondents ; 2013; Luck, K.