Web Survey Bibliography
This Methodological Brief describes our 2011 experience administering a sequential mixed-mode design with Address-Based Sample (ABS) as part of a fourth consecutive annual study of Oregon households’ energy use behaviors and attitudes. For the three previous studies, we completed all interviews by phone using Random Digit Dialing (RDD) of landline and cell phone numbers. Faced with the challenges of reaching Oregon’s growing number of cell-phone-only households (31%, 24% nationwide) and rising phone data collection costs, the research team sought an alternative data collection method. In the first phase of our research, we mailed initial and reminder postcards to 4,000 randomly selected ABS households, inviting them to participate in a web survey. We offered a cash lottery incentive to entice participation. In the second phase, we attempted to reach the ABS web survey non-respondents by phone. Although we received phone numbers for half of the ABS, this was not enough to fill the quotas. For this reason, we conducted additional RDD calls to both landline and cell phone numbers proportionate to the rate of Oregon’s cell-phone-only households. Interestingly, those responding to the web survey from the ABS most closely matched the known demographic characteristics, including phone status (cell-phone-only, landline-only, and cell-andlandline), of our target population. Given Oregon’s high rate of households with internet access (81%, 74% nationwide) and the representativeness of the ABS web survey respondents, this ABS web method could provide a cost-effective alternative to conventional RDD approaches for general household surveys while ensuring coverage of cell-phone-only households. To address non-coverage of households without internet access, a phone survey option can still be included. A key challenge was a low response rate, which can be remedied by increasing the initial mailing and encouraging participation by mailed letter with an enclosed incentive, rather than by postcard.
AAPOR Homepage (abstract)
PAPOR Homepage (presentation)
Web Survey Bibliography - Measurement (2044)
- Improved Dialogue Features in Web Surveys?; 2013; Lund, K.
- Evaluation of a Sequential Mixed-Mode Design Experiment with Physicians on Response Rates, Costs, and...; 2013; Geisen, E., Olmsted, M. G., Murphy, J., Stanley, M.
- When We Do Not Know the Difference – the Level of DK in Different Question Formats and Different...; 2013; Schwarzer, S., Zeglovits, E., Connor, D. S.
- New Versus Old Technologies: An Examination of Usability and Cognitive Issues Across Modes Among Respondents...; 2013; Nichols, E. M., Goerman, P. L., Jurgenson, N., King, T., Olmsted, M. G., Childs, J. H.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- The Effect of Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Pre-Recorded...; 2013; Pens, Y., Cantave, M. A., Gentry, R. J.
- The Influence of Respondent Incentives on Item Nonresponse and Measurement Error in a Web Survey; 2013; Felderer, B., Kreuter, F., Winter, J.
- A Multi-Survey, Multi-Methodological Assessment of Perception of Need and Quality of Life: Opinion Polling...; 2013; Levy, D.,
- Eliminate Item Non-Response: The Effect of Forcing Respondents to Answer in Web Surveys; 2013; Leach, L. M.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- Using Motivating Prompts to Increase Responses to Open-ended Questions in Mixed-mode Surveys: Where...; 2013; Israel, G. D.
- How Open Are We to the Open-Ended Questions?; 2013; Mamedova, S.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Building a History: Collecting Comprehensive Employment Data in a Web-Based, Multi-Mode Survey; 2013; Cominole, M., Bennett, C., Caves, L.
- Augmenting Paper Diaries With Phone and Web Data Retrieval: Is it Effective?; 2013; Wargelin, L., Minser, J., Homer, Z., Fleeman, A., ZuWallack, R. S.
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- The Effect of Survey Mode on Socially Undesirable Responses to Open Ended Questions: Online vs. Paper...; 2013; Hedberg, E., Ceasar, G., Wallace, D.
- Mode Effects in a National Establishment Survey; 2013; Daley, K., Phillips, B. T.
- Cognitive Interviewing in Online Modes: a Comparison of Data Collected in Second Life and Skype; 2013; Swicegood, J. E., Head, B., Dean, E., Keating, M.
- Mobile Browser Web Surveys: Testing Response Rates, Data Quality and Best Practices; 2013; McGeeney, K., Marlar, J.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Mode Choice on an iPhone Increases Survey Data Quality; 2013; Conrad, F. G., Schober, M. F., Zhang, C., Yan, H. G., Vickers, L., Johnston, M., Hupp, A., Hemingway...
- Online Survey Participation via Mobile Devices: Findings From Seven Access Panel Studies; 2013; Bosnjak, M., Poggio, T., Funke, F.
- Speeding and Non-Differentiation in Web Surveys: Evidence of Correlation and Strategies for Reduction...; 2013; Zhang, C.
- Use of Drag-and-Drop Rating Scales in Web Surveys and Its Effect on Survey Reports and Data Quality; 2013; Kunz, T.
- Effects of Respondent Reluctance, Mode, and Technical Difficulties on Straight- Lining and Refusals...; 2013; Gibson, J. L., Mendelson, J.
- The Relations Among Different Cognitive Shortcuts in Surveys; 2013; Tourangeau, R., Medway, R., Presser, S.
- Suppressing Survey Response: Further Evidence to Not Use Web Instruction Cards; 2013; Puniello, O. T., Weiner, M., Noland, R. B.
- Differential Incentives in a Dual Mode Survey of Health Care Providers; 2013; Roff, B., Barrett, K.
- Demonstration of an Integrated Respondent Management and Data Collection Tool for Mixed-Mode (Phone/...; 2013; Luxenberg, H., Rainey, J.
- Effects of Displaying Videos on Measurement in a Web Survey; 2013; Mendelson, J., Gibson, J. L., Romano Bergstrom, J. C.
- The Effect of Attempting to Recruit Respondents to a Web-Based Diary on Overall Response Rate; 2013; Cantave, M. A. Gentry, R. J.
- Comparisons of Online Recruitment Strategies: Craigslist, Facebook, Google Ads and Amazon’s Mechanical...; 2013; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Watch Your Language!: The Impact of the Survey Language on Bilingual Hispanics’ Response Process...; 2013; Ay, M., Gross, W., Cobb, C. L., Thomas, R. K.
- Estimation of Expected Academic Engagement Behaviors: The Use of Vague Quantifiers Versus Tallied Responses...; 2013; Cole, J.
- Self-Reported Participation in Research Practices Among Survey Methodology Researchers; 2013; Perez-Vergara, K., Smith, C., Lowenstein, C., Ozonoff, A., Martins, Y.
- Changing of the Guard: Effects of Different Self-Administered Survey Modes on Sensitive Questions; 2013; Barlas, F. M., Higgins, W. B., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- Estimating Measurement Effects of Survey Modes From Between and Within Subject Designs; 2013; Klausch, L. T., Hox, J., Schouten, B.
- Web Versus Outbound: A Mode Face-Off Following the Presidential Debate; 2013; Marlar, J.
- Examining Response Time Outliers Though Paradata in Online Panel Surveys; 2013; Lee, J., Al Baghal, T.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Predicting Survey Breakoff in Internet Survey Panels; 2013; Al Baghal, T., McCutcheon, A. L., Tsabutashvili, D.
- Using GIS to Target Address-Based Samples of Households for a Web (vs. Mail) Response: Evidence from...; 2013; Messer, B. L.
- Is Pushing the General Public to the Web in Address-Based Samples Cost Effective?; 2013; Lesser, V. M.
- Effects of Survey Sponsorship on Internet and Mail Response: Using Address- Based Sampling; 2013; Edwards, M. L.
- Grid Formats, Data Quality, and Mobile Device Use: A Questionnaire Design Approach; 2013; McClain, C., Crawford, S. D.
- Can Embedded Help Text Links in Web Survey Items Improve Data Quality?; 2013; Janson, N., Bennett, C., Caves, L., Cominole, M., Shepherd, B., Wine, J.
- Can Google Consumer Surveys Help Pre-Test Alternative Versions of a Survey Question?: A Comparison of...; 2013; Stern, M. J., Welch, W. W.
