Web Survey Bibliography
This Methodological Brief describes our 2011 experience administering a sequential mixed-mode design with Address-Based Sample (ABS) as part of a fourth consecutive annual study of Oregon households’ energy use behaviors and attitudes. For the three previous studies, we completed all interviews by phone using Random Digit Dialing (RDD) of landline and cell phone numbers. Faced with the challenges of reaching Oregon’s growing number of cell-phone-only households (31%, 24% nationwide) and rising phone data collection costs, the research team sought an alternative data collection method. In the first phase of our research, we mailed initial and reminder postcards to 4,000 randomly selected ABS households, inviting them to participate in a web survey. We offered a cash lottery incentive to entice participation. In the second phase, we attempted to reach the ABS web survey non-respondents by phone. Although we received phone numbers for half of the ABS, this was not enough to fill the quotas. For this reason, we conducted additional RDD calls to both landline and cell phone numbers proportionate to the rate of Oregon’s cell-phone-only households. Interestingly, those responding to the web survey from the ABS most closely matched the known demographic characteristics, including phone status (cell-phone-only, landline-only, and cell-andlandline), of our target population. Given Oregon’s high rate of households with internet access (81%, 74% nationwide) and the representativeness of the ABS web survey respondents, this ABS web method could provide a cost-effective alternative to conventional RDD approaches for general household surveys while ensuring coverage of cell-phone-only households. To address non-coverage of households without internet access, a phone survey option can still be included. A key challenge was a low response rate, which can be remedied by increasing the initial mailing and encouraging participation by mailed letter with an enclosed incentive, rather than by postcard.
AAPOR Homepage (abstract)
PAPOR Homepage (presentation)
Web Survey Bibliography - USA (2159)
- Online Instruments, Data Collection, and Electronic Measurements: Organizational Advancements; 2013; Bocarnea, M. C., Reynolds, R. A., Baker, J. D.
- Convenient yet not a convenience sample: Jury pools as experimental subject pools; 2013; Murray, G. R., Rugeley, C. R., Mitchell, D.-G., Mondak, J. J.
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- Examining the Gender Effects of Different Incentive Amounts in a Web Survey; 2013; Boulianne, S. J.
- Online Survey Software; 2013; Baker, J. D.
- Mode Effects in Free-list Elicitation: Comparing Oral, Written, and Web-based Data Collection; 2013; Gravlee, C. C., Bernard, H. R., R., Jacobsohn, A., R.Maxwell, C. R.
- Incentives for college student participation in web-based substance use surveys; 2013; Patrick, M. E., Singer, E., Boyd, C. J., Cranford, J. A., McCabe, S. E.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Increasing Web Survey Response Rates in Innovation Research: An Experimental Study of Static and Dynamic...; 2013; Sauermann, H.; Roach, M.
- Survey of Cloud Computing; 2013; Furht, B.
- Up Means Good: The Impact of Screen Position on Evaluative Ratings in Web Surveys.; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Worldwide online research spending; 2012
- What we can learn from unintentional mobile respondents; 2012; Peterson, G.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Using multivariate statistics, 6th Edition; 2012; Tabachnick, B. G., Fidell, L. S.
- Unintentional mobile respondents; 2012; Peterson, G.
- The smartphone psychology manifesto; 2012; Miller, G.
- The rise of the "connected viewer"; 2012; Smith, A., Boyles, J. L.
- The practice of social research; 2012; Babbie, E. R.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., Smyth, J. D., Mendez, J.
- The cross platform report. Q2 -2012 - US; 2012
- Speed (necessarily) doesn’t kill: A new way to detect survey satisficing; 2012; Garland, P. et al.
- Smartphone ownership update: September 2012; 2012; Rainie, L.
- Research company spotlight - Mobile surveys; 2012
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- More dirty little secrets of online panel research.; 2012
- Mobile usability; 2012; Nielsen, J., Budiu, R.
- Mobile email opens report 2nd half 2011; 2012
- Media tracker; 2012
- Measuring the quality of governmental websites in a controlled versus an online setting with the ‘...; 2012; Elling, S. et al.
- Measuring modern media consumption; 2012; Arini, N.
- Guide to social science data preparation. Best practice throughout the data life cycle; 2012
- GMI Pinnacle; 2012
- Flowing with the mainstream. Is mobile market research finally living up to the hype?; 2012; Townsend, L.
- Explaining rising nonresponse rates in cross-sectional surveys; 2012; Brick, J. M., Williams, D.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Snowball Sampling in Online Social Networks; 2012; Raissi, M., Ackland, R.
- The Use of Facebook as a Locating and Contacting Tool; 2012; McCarthy, T.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Efficacy of a health-related Facebook social network site on health-seeking behaviors; 2012; Woolley, P., Peterson, M.
- Methods for eliminating skip statements from questionnaire logic; 2012; Canvanough Spencer, S.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- Improving Survey Website Usability ; 2012; Vannette, D.
- Specialized Tools for Measuring Past Events ; 2012; Belli, R. F.
- Transparency, Access and the Credibility of Survey Research; 2012; Lupia, A.

