Web Survey Bibliography
This Methodological Brief describes our 2011 experience administering a sequential mixed-mode design with Address-Based Sample (ABS) as part of a fourth consecutive annual study of Oregon households’ energy use behaviors and attitudes. For the three previous studies, we completed all interviews by phone using Random Digit Dialing (RDD) of landline and cell phone numbers. Faced with the challenges of reaching Oregon’s growing number of cell-phone-only households (31%, 24% nationwide) and rising phone data collection costs, the research team sought an alternative data collection method. In the first phase of our research, we mailed initial and reminder postcards to 4,000 randomly selected ABS households, inviting them to participate in a web survey. We offered a cash lottery incentive to entice participation. In the second phase, we attempted to reach the ABS web survey non-respondents by phone. Although we received phone numbers for half of the ABS, this was not enough to fill the quotas. For this reason, we conducted additional RDD calls to both landline and cell phone numbers proportionate to the rate of Oregon’s cell-phone-only households. Interestingly, those responding to the web survey from the ABS most closely matched the known demographic characteristics, including phone status (cell-phone-only, landline-only, and cell-andlandline), of our target population. Given Oregon’s high rate of households with internet access (81%, 74% nationwide) and the representativeness of the ABS web survey respondents, this ABS web method could provide a cost-effective alternative to conventional RDD approaches for general household surveys while ensuring coverage of cell-phone-only households. To address non-coverage of households without internet access, a phone survey option can still be included. A key challenge was a low response rate, which can be remedied by increasing the initial mailing and encouraging participation by mailed letter with an enclosed incentive, rather than by postcard.
AAPOR Homepage (abstract)
PAPOR Homepage (presentation)
Web Survey Bibliography - Solicitations & incentives (602)
- Effects of Lotteries on Response Behavior in Online Panels; 2013; Goeritz, A., Luthe, S. C.
- Lotteries and study results in market research online panels; 2013; Goeritz, A., Luthe, S. C.
- Using Web Surveys for Psychology Experiments: A Case Study in New Media Technology for Research; 2013; Peden, B. F., Tiry , A. M.
- Sampling, Channels, and Contact Strategies in Internet Survey; 2013; Macrì, E., Tessitore, C.
- Advancing Research Methods with New Technologies; 2013; Sappleton, N.
- Using mobile devices to access the realities of youth: How identification with society influences political...; 2013; Smith, M.
- Do I Have Your Full Attention?; 2013; Cape, P. J.
- Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study...; 2013; Morgan, A. J., Jorm, A. F., Mackinnon, A. J.
- Challenges for Researchers Investigating Contraceptive Use and Pregnancy Intentions of Young Women Living...; 2013; Herbert, D. L., Loxton, D., Bateson, D., Weisberg, E., Lucke, J. C.
- Pros and cons of virtual interviewers – vote in the discussion about surveytainment; 2013; Póltorak, M., Kowalski, J.
- An Assessment of Incentive Versus Survey Length Trade-offs in a Web Survey of Radiologists; 2013; Ziegenfuss, J. Y., Niederhauser, B. D., Kallmes, D., Beebe, T. J.
- The fish model: What factors affect participants while filling in an online questionnaire?; 2013; Mohamed, B., Lorenz, A., Pscheida, D.
- The monetary value of good questionnaire design; 2013; Tress, F.
- Why are you leaving me?? - Personality predictors of answering drop out in an online-study; 2013; Thielsch, M., Nestler, S., Back, M.
- Seducing the respondent – how to optimise invitations in on-site online research?; 2013; Póltorak, M., Kowalski, J.
- E-questionnaire in cross-sectional household surveys; 2013; Karaganis, M.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Online Research, Game On!; 2013; Puleston, J.
- Examining the Gender Effects of Different Incentive Amounts in a Web Survey; 2013; Boulianne, S. J.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Incentives for college student participation in web-based substance use surveys; 2013; Patrick, M. E., Singer, E., Boyd, C. J., Cranford, J. A., McCabe, S. E.
- Increasing Web Survey Response Rates in Innovation Research: An Experimental Study of Static and Dynamic...; 2013; Sauermann, H.; Roach, M.
- The Impact of Academic Sponsorship on Online Survey Dropout Rates; 2012; Allen, P. J., Roberts, L. D.
- The Use and Effects of Incentives in Surveys; 2012; Singer, E.
- An Empirical Investigation of the Role of the Email Contact in Web Survey Response Rates; 2012; Hsu, H.-Y., Lai, Y.-H., Chin, H.-Y.
- Mode and non-response effects and their treatment; 2012; Chrysanthopoulos, S., Georgostathi, A.
- The role of topic interest and topic salience in online panel web surveys.; 2012; Keusch, F.
- Effects of E-Mailed Versus Mailed Invitations and Incentives on Response Rates, Data Quality, and Costs...; 2012; Dykema, J., Stevenson, J., Klein, L., Kim, Y., Day, B.
- Prenotification, Incentives, and Survey Modality: An Experimental Test of Methods to Increase Survey...; 2012; Tepper, J. R., Jacob, B.
- Effects of Incentives in Surveys; 2012; Toepoel, V.
- Response rates in three opinion surveys performed through online questionnaires in the health setting...; 2012; Aerny Perreten, N., Domínguez-Berjón, M. F., Astray Mochales, J., Esteban-Vasallo, M. D., Blanco Ancos...
- Detecting Satisficing In Online Surveys: What we found ; 2012; Salifu, S.
- Efficiency of Different Recruitment Strategies for Web Panels; 2012; Hansen, K. M., Pedersen, R. T.
- The Mode of Invitation for Web Surveys; 2012; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Recruiting A Probability Sample For An Online Panel: Effects Of Contact Mode, Incentives, And Information...; 2012; Scherpenzeel, A., Toepoel, V.
- Understanding Society Innovation Panel Wave 4: Results from Methodological Experiments; 2012; Burton, J., Budd, S., Gilbert, E., Jaeckle, A., Kaminska, O., Uhrig, S.C. N., Brown, M., Calderwood,...
- The Propensity of Older Respondents to Participate in a General Purpose Survey; 2012; Lynn, P.
- When More Gets You Less: A Meta-Analysis of the Effect of Concurrent Web Options on Mail Survey Response...; 2012; Medway, R., Fulton, J.
- Does Giving People Their Preferred Survey Mode Actually Increase Survey Participation Rates?; 2012; Olson, K., Smyth, J. D., Wood, H.
- Online Data Collection in the Agro-Food Sector; 2012; Biffignandi, S., Artaz, R.
- Predicting potential respondents' decision to participate in web surveys; 2012; Fang, J., Wen, C.
- Case study: Respondent perspective on survey response; 2012; Jarrett, C.
- Effect of different stimulus on data quality in online panels; 2012; Zagar, S., Lozar Manfreda, K.
- Using the Web to Snowball Discussants of Survey Respondents; 2012; Hopmann, D. N.
- Don't rush through the qualitative screening process ; 2012; Dodson, D.
- The Effectiveness of Survey Recruitment Methods in Second Life; 2012; Dean, E., Cook, S., Murphy, J., Keating, M.
- Improving RDD Cell Phone Samples. Evaluation of Different Pre-call Validation Methods; 2012; Kunz, T., Fuchs, M.
- Influencing Mode Choice in a Mixed Mode Survey; 2012; Mooney, G., Lan, F., Lin, X., Hurwitz, A.
