Web Survey Bibliography
Vignettes are useful for measuring norms and beliefs, but little research investigates how to embed vignettes in the larger context of a survey. The placement of a vignette might affect responses to survey questions unrelated to the vignette because vignettes provide more information and context about the survey’s topic compared to standard attitudinal survey questions. We conducted a split ballot experiment in a survey of the Knowledge Networks online panel (n = 3,132). The survey used two methods to measure beliefs about whether parents and adult children should live together. First, the survey included a vignette about a hypothetical family that has lost its home and needs a place to live. Respondents were asked for their opinion about whether the family members in the vignette (“John,” “Mary,” their child, and an older mother) should move in with other family members. Second, the survey included general attitudinal questions, unrelated to the vignette, about the desirability of family members living together. One of these questions was from the General Social Survey (GSS): “As you know, many older people share a home with their grown children. Do you think this is generally a good idea or bad idea?” We randomly assigned the order of the vignette (and the question about the vignette) and the GSS question to respondents. Preliminary analysis shows that vignette placement affected responses to the GSS question. When the vignette followed the GSS question, only 17% said co-residence was a “good idea” in response to the GSS question. When the vignette preceded the GSS question, 30% said co-residence was a “good idea.” Placing the vignette first may promote empathy for people experiencing economic hardship, encouraging more positive responses to the GSS question. At AAPOR, we will also discuss how the effect of vignette placement depends on respondent and vignette characteristics.
Conference Homepage (abstract)
Web Survey Bibliography - USA (2149)
- Online Instruments, Data Collection, and Electronic Measurements: Organizational Advancements; 2013; Bocarnea, M. C., Reynolds, R. A., Baker, J. D.
- Convenient yet not a convenience sample: Jury pools as experimental subject pools; 2013; Murray, G. R., Rugeley, C. R., Mitchell, D.-G., Mondak, J. J.
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- Examining the Gender Effects of Different Incentive Amounts in a Web Survey; 2013; Boulianne, S. J.
- Online Survey Software; 2013; Baker, J. D.
- Mode Effects in Free-list Elicitation: Comparing Oral, Written, and Web-based Data Collection; 2013; Gravlee, C. C., Bernard, H. R., R., Jacobsohn, A., R.Maxwell, C. R.
- Incentives for college student participation in web-based substance use surveys; 2013; Patrick, M. E., Singer, E., Boyd, C. J., Cranford, J. A., McCabe, S. E.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Increasing Web Survey Response Rates in Innovation Research: An Experimental Study of Static and Dynamic...; 2013; Sauermann, H.; Roach, M.
- Survey of Cloud Computing; 2013; Furht, B.
- Up Means Good: The Impact of Screen Position on Evaluative Ratings in Web Surveys.; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Using multivariate statistics, 6th Edition; 2012; Tabachnick, B. G., Fidell, L. S.
- Unintentional mobile respondents; 2012; Peterson, G.
- The smartphone psychology manifesto; 2012; Miller, G.
- The rise of the "connected viewer"; 2012; Smith, A., Boyles, J. L.
- The practice of social research; 2012; Babbie, E. R.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., Smyth, J. D., Mendez, J.
- The cross platform report. Q2 -2012 - US; 2012
- Speed (necessarily) doesn’t kill: A new way to detect survey satisficing; 2012; Garland, P. et al.
- Smartphone ownership update: September 2012; 2012; Rainie, L.
- Research company spotlight - Mobile surveys; 2012
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- More dirty little secrets of online panel research.; 2012
- Mobile usability; 2012; Nielsen, J., Budiu, R.
- Mobile email opens report 2nd half 2011; 2012
- Media tracker; 2012
- Measuring the quality of governmental websites in a controlled versus an online setting with the ‘...; 2012; Elling, S. et al.
- Measuring modern media consumption; 2012; Arini, N.
- Guide to social science data preparation. Best practice throughout the data life cycle; 2012
- GMI Pinnacle; 2012
- Flowing with the mainstream. Is mobile market research finally living up to the hype?; 2012; Townsend, L.
- Explaining rising nonresponse rates in cross-sectional surveys; 2012; Brick, J. M., Williams, D.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Snowball Sampling in Online Social Networks; 2012; Raissi, M., Ackland, R.
- The Use of Facebook as a Locating and Contacting Tool; 2012; McCarthy, T.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Efficacy of a health-related Facebook social network site on health-seeking behaviors; 2012; Woolley, P., Peterson, M.
- Methods for eliminating skip statements from questionnaire logic; 2012; Canvanough Spencer, S.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- Improving Survey Website Usability ; 2012; Vannette, D.
- Specialized Tools for Measuring Past Events ; 2012; Belli, R. F.
- Transparency, Access and the Credibility of Survey Research; 2012; Lupia, A.
- Experience Sampling and Ecological Momentary Assessment; 2012; Stone, A.
- Can Microtargeting Improve Survey Sampling? An Assessment of Accuracy and Bias in Consumer File Marketing...; 2012; Pasek, J.

