Web Survey Bibliography

Title Viability of Using Facebook to Increase Response Rates in an ABS Survey
Year 2012
Access date 29.06.2012
Abstract

Ever since the Internet offered a new method for collecting data, researchers have sought contact lists comparable in quality to physical address directories and listed telephone number directories. With over 150 million users in the U.S., Facebook has the potential to offer a somewhat comprehensive source for Internet contact information. The purpose of this study was to determine whether or not Facebook could be utilized to identify people who were part of an Address-Based Sampling (ABS) survey and to encourage their participation in the survey. A random sample of 5,000 ABS records was drawn for this experiment from a larger ABS sample used for a study of health in Texas households. Names and cities contained on the ABS address records were matched to names and cities of 536 people with accounts on Facebook believed to be the intended person. A Facebook account and page for the Texas health study was set up to educate potential respondents about the study’s purpose and also as a page from which messages and friend requests could be sent. Messages asked the potential respondents to watch their mail for an invitation to participate in the survey and encouraged them to respond to the invitation or to participate whenever an interviewer called. Attempts to contact the potential respondents using Facebook met many obstacles. Several strategies were used to get past filters and system spam guards. Ultimately after 151 of the targeted account holders were contacted, Facebook labeled the health study account as spam and the contact phase of the experiment ended prematurely. Results of this small sample indicated that this approach did not improve response rates. The obstacles encountered, strategies used, and viability of using Facebook as a method of active contact for ABS samples will be examined and discussed in this paper.

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Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations
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