Web Survey Bibliography
Response rates in mixed-mode studies are lower when mail and Internet modes of survey response are offered at the same time (Griffin, Fischer, & Morgan 2001; Israel, 2009; Messer & Dillman, 2010). There is also evidence that the final sample in mixed-mode studies is more representative than the final sample in mail-only studies (Messer & Dillman, 2010). Yet, there is some evidence that offering a Web response option in mixed-mode studies can lead to a lower overall response rate (Griffen, et al., 2001); furthermore, survey costs increase with offering more than one mode of response. Using an experimental design for both a telephone survey and a mail survey, both with prenotification letters where half of the sample is offered a chance to complete on the web and half are not, we evaluate the costs and benefits of the following on final response and cooperation rates: (1) sending a prenotification letter with the opportunity to complete the survey via the Web; (2) sending a renotification letter informing people that they will be contacted in the near future; and (3) not notifying people prior to contacting them to participate in a survey.
Conference Homepage (abstract)
Web survey bibliography - ZuWallack, R. S. (5)
- Calculating Standard Errors for Nonprobability Samples when Matching to Probability Samples ; 2016; Lee, Ad.; ZuWallack, R. S.
- Novel Methodology for Reaching a Statewide Represen tative Sample of Youth Ages 12-18 ; 2016; Freedner-Maguire, N.; ZuWallack, R. S.
- Augmenting Paper Diaries With Phone and Web Data Retrieval: Is it Effective?; 2013; Wargelin, L., Minser, J., Homer, Z., Fleeman, A., ZuWallack, R. S.
- The Introduction of a Cell Phone Oversample to the Ohio Family Health Survey: Covering the Undercovered...; 2009; Duffy, T., Iachan, R., Bausch, S., Muzzy, S., ZuWallack, R. S.
- Out and About: An Evaluation of Data Quality in Cell Phone Surveys; 2009; Witt, L., ZuWallack, R. S., Conrey, F.