Web Survey Bibliography

Title Opening Up Online: Social Networking and Online Survey Response Behaviors
Year 2012
Access date 30.06.2012
Abstract

Social networking websites now dominate internet traffic, particularly among youth, as users are spending more time sharing information, ideas, thoughts, and feelings in a computer-mediated environment. The rapid increase in activity on these sites suggests that people are becoming more comfortable going online and sharing their personal thoughts and feelings to the social networking community. As more survey research is performed electronically due to ease of contact and cost effectiveness, researchers should strive to understand the effect that the social media usage has on online survey responding. This study examines the response behaviors of youth with a profile on a social networking site and those without a profile to determine if social networkers demonstrate better survey taking behaviors and are more willing to share information via online surveys. Data for this paper comes from a cross-sectional advertising tracking study that examines youth (ages 16-24) recall of advertising via multiple mediums including social networking sites. Respondents are asked if they have a profile on a social networking site and how often they visit those sites. Preliminary data analysis demonstrated that social networkers were more likely to provide substantive responses, when given the option, and provided longer open-ended responses than non-social networkers. Results will provide insight into the effects of social networking on survey respondents’ participation, engagement and behavior with online survey instruments. It will also provide guidance on pathways for further research into electronic survey response behaviors.

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Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography (6390)

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