Web Survey Bibliography
Social networking websites now dominate internet traffic, particularly among youth, as users are spending more time sharing information, ideas, thoughts, and feelings in a computer-mediated environment. The rapid increase in activity on these sites suggests that people are becoming more comfortable going online and sharing their personal thoughts and feelings to the social networking community. As more survey research is performed electronically due to ease of contact and cost effectiveness, researchers should strive to understand the effect that the social media usage has on online survey responding. This study examines the response behaviors of youth with a profile on a social networking site and those without a profile to determine if social networkers demonstrate better survey taking behaviors and are more willing to share information via online surveys. Data for this paper comes from a cross-sectional advertising tracking study that examines youth (ages 16-24) recall of advertising via multiple mediums including social networking sites. Respondents are asked if they have a profile on a social networking site and how often they visit those sites. Preliminary data analysis demonstrated that social networkers were more likely to provide substantive responses, when given the option, and provided longer open-ended responses than non-social networkers. Results will provide insight into the effects of social networking on survey respondents’ participation, engagement and behavior with online survey instruments. It will also provide guidance on pathways for further research into electronic survey response behaviors.
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Web Survey Bibliography - Turner, S. (10)
- Opening Up Online: Social Networking and Online Survey Response Behaviors; 2012; Turner, S., Lackey, M., Irwin, N.
- A Typology and Review of Web Evaluation Strategies; 2012; Wiggins, B., Romano Bergstrom, J. C., Turner, S.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Quality of responses to an open-ended question on a mixed-mode survey; 2011; Gibson, J., Vakalia, F., Turner, S.
- Underreporting in Interleafed Questionnaires: Evidence from Two Web Surveys; 2011; Medway, R., Viera Jr., L., Turner, S., Marsh, S. M.
- A Comparison Web Study to Examine Panel Reuse Effects in an Advertising Tracking Study; 2011; Brewer, L., Jacobe, A., Marsh, S. M., Turner, S., Vakalia, F.
- Offering a Web Option in a Mail Survey of Young Adults: Impact on Survey Quality; 2010; Turner, S., Viera Jr., L., Marsh, S. M.
- An Examination of Panel Conditioning in an Advertising Tracking Study with Cross-Sectional Design; 2010; Anderson, A. J., Marsh, K. A., Turner, S., Marsh, S. M.
- Evaluation of Measurement Equivalence for a Web-Based Survey with Paper Survey Option; 2009; Gibson, J., Turner, S., Marsh, S., Medway, R.
- Choosing the right approach comes down to serving each project's needs; 2008; Turner, S.