Web Survey Bibliography
As mobile Internet access has proliferated throughout much of the United States, people invited to participate in Web-based surveys are using their mobile devices (smart phones, tablet computers, etc.) to participate in those surveys. Unfortunately, our understanding of the response process, particularly the role of memory and cognition, and our understanding of the usability challenges of small displays lead us to believe that responses entered using the small screens and keyboards of mobile devices may be of lower quality that those entered on devices with larger screens, especially for surveys that are not optimized for smaller screens. This paper uses responses to the 2011 National Survey of Student Engagement (NSSE) to explore this potential problem. Web browser data were captured from nearly 415,000 of the undergraduate college students who participated in the 2011 NSSE administration. This paper explores the demographic characteristics and response quality of the over 17,000 – 4.1% – respondents who exclusively used a mobile device to participate in the Web-based version of this survey, an instrument not optimized for mobile devices. First, demographic characteristics of these respondents are described using descriptive statistics, tests of significance, and logistic regression. Second, the quality of their responses is explored by comparing their responses to other sources of data, examining item non-response, and calculating an indicator of satisficing (Chen, 2011). The results – mobile device users tended to be older, male, and non-White and their responses were of lower quality – can inform future survey design and administration processes. In particular, these results can help us determine if the cost of optimizing for small screens is worth paying or if the potential lessening of response quality is acceptable.
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Web Survey Bibliography - USA (2171)
- How Representative are Google Consumer Surveys?: Results From an Analysis of a Google Consumer Survey...; 2013; Krishnamurty, P., Tanenbaum, E., Stern, M. J.
- One Drink or Two: Does Quantity Depicted in an Image Affect Web Survey Responses?; 2013; Charoenruk, N., Stange, M.
- A Comparison Between Screen/Follow Item Format and Yes/No Item Format on a Multi-Mode Federal Survey; 2013; Hernandez,S. J., Arakelyan, S. N., Welch, V. E.
- Using Multiple Modes in Follow-Up Contacts in Random-Digit Dialing Surveys; 2013; Chowdhury, P. P.
- Tablets and Smartphones and Netbooks, Oh My! Effects of Device Type on Respondent Behavior; 2013; Ross, H., Mendelson, J., Lackey, M.
- Impacts of Unit Nonresponse in a Recontact Study of Youth; 2013; Mendelson, J., Viera Jr., L.
- Multi-Mode Survey Administration: Does Offering Multiple Modes at Once Depress Response Rates?; 2013; Newsome, J., Levin, K., Langetieg, P., Vigil, M., Sebastiani, M.
- Responsive Design for Web Panel Data Collection; 2013; Bianchi, A., Biffignandi, S.
- Utilizing the Web in a Multi-Mode Survey; 2013; Venkataraman, L.
- Changing to a Mixed-Mode Design: The Role of Mode in Respondents’ Decisions About Participation...; 2013; Collins, D., Mitchell, M., Toomes, M.
- Comparing the Effects of Mode Design on Response Rate, Representativeness, and Cost Per Complete in...; 2013; Tully, R.
- Internet Response for the Decennial Census – 2012 National Census Test; 2013; Reiser, C.
- The Effects of Pushing Web in a Mixed-Mode Establishment Data Collection; 2013; Ellis, C.
- Using Web Ex to Conduct Usability Testing of an On-Line Survey Instrument; 2013; Stettler, K.
- The Effects of Errors in Paradata on Weighting Class Adjustments: A Simulation Study; 2013; West, B. T.
- Using Paradata to Study Response to Within-Survey Requests; 2013; Sakshaug, J. W.
- Paradata for Coverage Research ; 2013; Eckman, S.
- Improving Surveys with Paradata: Analytic Uses of Process Information; 2013; Kreuter, F.
- Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Online Fundraising Essentials, Second Edition; 2013; Stevenson, S. C.
- Tips for Evaluating Online Effectiveness; 2013; Stevenson, S. C.
- The Digital Divide: The internet and social inequality in international perspective; 2013; Ragnedda, M., Muschert, G.
- Ten questions to ask your online survey provider; 2013; Williams, D.
- Survey quality prediction system 2.0; 2013
- Practical tools for designing and weighting survey samples; 2013; Valliant, R. L., Daver, J. A., Kreuter, F.
- Paradata in web surveys; 2013; Callegaro, M.
- Report Of The AAPOR Task Force On Non-probability sampling; 2013; Baker, R. P., Brick, J. M., Bates, N., Battaglia, M. P., Couper, M. P., Dever, J. A., Gile, K. J., Tourangeau...
- Mode Matters: Evaluating Response Comparability in a Mixed-Mode Survey; 2013; Bowyer, B. T., Rogowski, J. C.
- Methodological Considerations of Qualitative Email Interviews; 2013; Nehls, K.
- Best Practice in Online Survey Research with Sensitive Topics; 2013; Kays, K., Keith, T. L., Broughal, M. T.
- Using Web Surveys for Psychology Experiments: A Case Study in New Media Technology for Research; 2013; Peden, B. F., Tiry , A. M.
- Compared to a small, supervised lab experiment, a large, unsupervised web-based experiment on a previously...; 2013; Ryan, R. S., Wilde, M., Crist, S.
- Moving an established survey online – or not?; 2013; Barber, T., Chilvers, D., Kaul, S.
- On the Use of Latent Variable Models to Detect Differences in the Interpretation of Vague Quantifiers...; 2013; Griffin, J.
- Managing mobile research: How it's different and why it matters; 2013; Kachhi-Jiwani, D., Tucker, J., Wilding-Brown, L.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Designing and conducting business surveys; 2013; Snijkers, G.,Araldsen, G., , Willimack, D. K.Jones, J.
- Battle of the Scales: Understanding Respondent Scale Usage in the US and Abroad; 2013; Courtright, M., Pashupati, K., Pettit, F. A.
- Modular Survey Design: A Bite Size Proposal; 2013; Kelly, F., Stevens, S., Johnson, A.
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- Do I Have Your Full Attention?; 2013; Cape, P. J.
- Does Sample Size Still Matter?; 2013; Bakken, D. G., Bond, M.
- Optimizing Surveys for Smartphones: Maximizing Response Rates While Minimizing Bias; 2013; Lattery, K., Park Bartolone, G., Saunders, T.
- Shorter Isn't Always Better; 2013; Burdein, I.
- Solving the Unintentional Mobile Challenge; 2013; Peterson, G., Mechling, J., LaFrance, J., Ham, G.
- Mobile Research Risk: What Happens to Data Quality When Respondents Use a Mobile Device for a Survey...; 2013; Baker-Prewitt, J.
- Computer science security research and human subjects: Emerging considerations for research ethics boards...; 2013; Buchanan, E. A., Aycock, J., Dexter, S., Dittrich, D., Hvizdak, E. E.
- Addressing Survey Nonresponse Issues: Implications for ATE Principal Investigators, Evaluators, and...; 2013; Welch, W. W., Barlau, A. N.
- Addressing Disclosure Concerns and Analysis Demands in a Real-Time Online Analytic System; 2013; Krenzke, T., Gentleman, J. F., Li, J., Moriarity, C.
