With the continued proliferation of smartphones in both the United States and in countries around the world, survey respondents are increasingly using this platform to respond to online web surveys. Despite this, there is little understanding within the survey research world about who is using their smartphones to take online surveys and what impact their use has on data quality. In order to answer these questions, this paper will synthesize consumer satisfaction research conducted across 20+ countries and local languages including the United States, United Kingdom & other Western European countries, Latin American countries, Eastern European countries, and Asian countries. The following topics will be discussed in-depth:
• Smartphone usage rates for responding to online surveys across countries
• Types of smartphones used across countries
• Demographics of smartphone users across countries
• Data quality issues across countries including breakoff rates and response pattern differences
Based on the results of this research, recommendations will be made for survey researchers around which countries surveys should be optimized for smartphone usage and which countries not.