Web Survey Bibliography
Although survey researchers often use mixed-mode surveys to help reduce particular forms of survey error, speed up data collection, or lower costs (de Leeuw, 2005; Pierzchala, 2006), current research is unclear which sequence of modes is most effective. Once the survey is in field, it is also not clear which method of non-response prompting is best. Reminder postcards are a well-accepted strategy for prompting non-respondents to complete questionnaires (Dillman et al, 2008), although recent research suggests using an automated phone message can be an effective (and cheaper) prompting tool (Census, 2004). However, it is not clear which method results in the highest response rate (McCarthy, 2007; McCarthy, 2008). Furthermore, there is little literature on the efficacy of live interviewer prompting as compared to automated messages or postcards. In order to address these questions, experiments were embedded in the administration of the 2010 IRS Individual Taxpayer Burden Survey. The experiment compared mode sequence as well as non-response prompting. At the initial contact, approximately one-quarter of the sample received a mailed hard copy invitation to the web survey, while the remainder received the paper survey. A reminder prompt for the entire sample was then followed by a mailing of the paper survey to all non-respondents. For the final contact, 40% of non-respondents received a paper survey by express mail, 20% received an automated telephone prompt, and the remaining 40% received a telephone prompt from a human interviewer. Our analysis will examine the results of the experiment to answer two questions: (1) Which mode should we offer first to maximize response rates and minimize costs; and (2) Which final method of non-response prompting yields the highest response rate at the lowest cost? Whenever feasible, we will include demographic variables in the analysis to determine which contact strategies are most effective for which groups.
AAPOR Homepage (abstract)
CASRO Homepage (presentation)
Web Survey Bibliography (1913)
- Effects of Lotteries on Response Behavior in Online Panels; 2013; Goeritz, A., Luthe, S. C.
- Lotteries and study results in market research online panels; 2013; Goeritz, A., Luthe, S. C.
- Using Paradata to Study Response to Within-Survey Requests; 2013; Sakshaug, J. W.
- Improving Surveys with Paradata: Analytic Uses of Process Information; 2013; Kreuter, F.
- A nationwide web-based freight data collection; 2013; Samimi, A., Mohammadian, A., Kawamura, K.
- Mode Matters: Evaluating Response Comparability in a Mixed-Mode Survey; 2013; Bowyer, B. T., Rogowski, J. C.
- Comparing Survey Results Obtained via Mobile Devices and Computers: An Experiment With a Mobile Web...; 2013; de Bruijne, M., Wijnant, A.
- Methodological Considerations of Qualitative Email Interviews; 2013; Nehls, K.
- Reducing Response Burden for Enterprises Combining Methods for Data Collection on the Internet; 2013; Vik, T.
- Advancing Research Methods with New Technologies; 2013; Sappleton, N.
- Data Quality in PC and Mobile Web Surveys; 2013; Mavletova, A. M.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Designing and conducting business surveys; 2013; Snijkers, G.,Araldsen, G., , Willimack, D. K.Jones, J.
- Do I Have Your Full Attention?; 2013; Cape, P. J.
- Optimizing Surveys for Smartphones: Maximizing Response Rates While Minimizing Bias; 2013; Lattery, K., Park Bartolone, G., Saunders, T.
- Solving the Unintentional Mobile Challenge; 2013; Peterson, G., Mechling, J., LaFrance, J., Ham, G.
- Mobile Research Risk: What Happens to Data Quality When Respondents Use a Mobile Device for a Survey...; 2013; Baker-Prewitt, J.
- Challenges for Researchers Investigating Contraceptive Use and Pregnancy Intentions of Young Women Living...; 2013; Herbert, D. L., Loxton, D., Bateson, D., Weisberg, E., Lucke, J. C.
- Using a web-based survey tool to undertake a Delphi study: Application for nurse education research; 2013; Gill, F. J., Leslie, G. D., Grech, C., Latour, J. M.
- Addressing Survey Nonresponse Issues: Implications for ATE Principal Investigators, Evaluators, and...; 2013; Welch, W. W., Barlau, A. N.
- Pros and cons of virtual interviewers – vote in the discussion about surveytainment; 2013; Póltorak, M., Kowalski, J.
- Examination of the equivalence of self-report survey-based paper-and-pencil and internet data collection...; 2013; Weigold, A., Weigold, I. K., Russell, E. J.
- An Assessment of Incentive Versus Survey Length Trade-offs in a Web Survey of Radiologists; 2013; Ziegenfuss, J. Y., Niederhauser, B. D., Kallmes, D., Beebe, T. J.
- Using Online and Paper Surveys - The Effectiveness of Mixed-Mode Methodology for Populations Over 50; 2013; De Bernardo, D. H., Curtis, A.
- The monetary value of good questionnaire design; 2013; Tress, F.
- Slide to ruin data: How slider scales may negatively affect data quality and what to do about it; 2013; Funke, F.
- Measuring wages via a volunteer web survey – a cross-national analysis of item nonresponse; 2013; Steinmetz, S., Annmaria, B.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Mobile Research Performance: How Mobile Respondents Differ from PC Users Concerning Interview Quality...; 2013; Schmidt, S., Wenzel, O.
- Who responds to website visitor satisfaction surveys?; 2013; Andreadis, I.
- Why are you leaving me?? - Personality predictors of answering drop out in an online-study; 2013; Thielsch, M., Nestler, S., Back, M.
- Seducing the respondent – how to optimise invitations in on-site online research?; 2013; Póltorak, M., Kowalski, J.
- E-questionnaire in cross-sectional household surveys; 2013; Karaganis, M.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- How the screen-out influence the dropout of a commercial panel; 2013; Bartoli, B.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Mixed-mode including web: Recent developments at Statistics Netherlands; 2013; Luiten, A., Schouten, B.
- Surveys on Mobile Devices: Opportunities and Challenges; 2013; Couper, M. P.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- Participation and engagement in web surveys of the general population: An overview of challenges and...; 2013; Roberts, C.
- Using Web Survey Panels to Estimate Population Characteristics: A Comparison of Alternative Approaches...; 2013; Rivers, D.
- Online Research, Game On!; 2013; Puleston, J.
- The Design of Grids in Web Surveys; 2013; Couper, M. P., Tourangeau, R., Conrad, F. G., Zhang, C.
- Understanding and Applying Research Design; 2013; Abbott, M. L., McKinney, J.
- Virtual Research Methods; 2013; Hine, C.
