Web Survey Bibliography
Although survey researchers often use mixed-mode surveys to help reduce particular forms of survey error, speed up data collection, or lower costs (de Leeuw, 2005; Pierzchala, 2006), current research is unclear which sequence of modes is most effective. Once the survey is in field, it is also not clear which method of non-response prompting is best. Reminder postcards are a well-accepted strategy for prompting non-respondents to complete questionnaires (Dillman et al, 2008), although recent research suggests using an automated phone message can be an effective (and cheaper) prompting tool (Census, 2004). However, it is not clear which method results in the highest response rate (McCarthy, 2007; McCarthy, 2008). Furthermore, there is little literature on the efficacy of live interviewer prompting as compared to automated messages or postcards. In order to address these questions, experiments were embedded in the administration of the 2010 IRS Individual Taxpayer Burden Survey. The experiment compared mode sequence as well as non-response prompting. At the initial contact, approximately one-quarter of the sample received a mailed hard copy invitation to the web survey, while the remainder received the paper survey. A reminder prompt for the entire sample was then followed by a mailing of the paper survey to all non-respondents. For the final contact, 40% of non-respondents received a paper survey by express mail, 20% received an automated telephone prompt, and the remaining 40% received a telephone prompt from a human interviewer. Our analysis will examine the results of the experiment to answer two questions: (1) Which mode should we offer first to maximize response rates and minimize costs; and (2) Which final method of non-response prompting yields the highest response rate at the lowest cost? Whenever feasible, we will include demographic variables in the analysis to determine which contact strategies are most effective for which groups.
AAPOR Homepage (abstract)
CASRO Homepage (presentation)
Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 67th Annual Conference, 2012 (104)
- Encouraging Survey Response via Smartphones: Effects on Respondents’ Use of Mobile Devices and...; 2012; Dillman, D. A., Millar, M. M.
- When More Gets You Less: A Meta-Analysis of the Effect of Concurrent Web Options on Mail Survey Response...; 2012; Medway, R., Fulton, J.
- Panel Conditioning: Results from Two Experiments in a Probability-based Online Panel; 2012; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Testing Video Messages in Web Surveys: Effects on Sample Bias and Validity; 2012; Shapiro, D., Cappella, J.
- Ordering Your Attention: Response Order Effects in Parallel Phone and Online Surveys; 2012; Barlas, F. M., Thomas, R. K.
- Do Surveys that are Completed on Mobile Devices Differ from Surveys Completed Online, Over the Phone...; 2012; Gluck, A.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- The Reliability and Validity of Alternative Customer Satisfaction Measurement Scales in PC Web and Mobile...; 2012; Chrzan, K., Saunders, T.
- Influencing Mode Choice in a Mixed Mode Survey; 2012; Mooney, G., Lan, F., Lin, X., Hurwitz, A.
- Developing a New Mixed Mode Methodology for a Provincial Park Camper Survey in British Columbia; 2012; Dyck, B. W., Dearden, P., Rollins, R.
- Nonresponse and Mode Effects in a Two-wave Randomized Mode Experiment; 2012; Beach, S., Musa, D.
- Are Multiple Modes Helpful? Balancing Reduction of Nonresponse and Sampling Error against Mode Effects...; 2012; Phillips, B. T., Harrison, C., Turakhia, C.
- Assessing the Mode-dependency of Survey Response and Non-response Bias; 2012; Klausch, L. T., Hox, J., Schouten, B.
- Question Order Effect: A Web Survey Experiment with Paradata; 2012; Ye, C., Tourangeau, R.
- Professional Respondents in Internet Panels: Who are They and What Do They Do to Our Data?; 2012; de Leeuw, E. D., Matthijsse, S.
- Designing an Instrument to Measure No-notice Emergency Evacuations: The Case of the Emergency Evacuation...; 2012; Bautista, R., Fontes, A., Auld, J., Sokolov, V.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Auto vs. Manual Login Today: Updating Early Research; 2012; Crawford, S. D., McClain, C., Dugan, J. P.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- A Shot in the Dark: Measurement Influence on Likelihood to Vaccination; 2012; Higgins, W. B., Thomas, R. K.
- Response Anchoring and Polarity Effects on Endorsement and Response Patterns; 2012; Higgins, W. B., Thomas, R. K.
- Update Your Status Lately? – Then Why Not Respond to Our Survey!; 2012; Borie-Holtz, D.
- Effects of Technical Difficulties on Item Nonresponse and Response Favorability in a Mixed-Mode Survey...; 2012; Gibson, J. L.
- Using Technology to Enhance the Quality of In-Depth Interview Data Collected by Telephone: A Study of...; 2012; Mulcahy, T. M., Nguyen, K., Brownstein, H., Johannes, F.-H.
- Evaluating the Impact of Emails and Landing Page on Web Survey Access; 2012; Falcone, A. E., Thomas, R. K., Mack, A. R.
- Order Manipulation of a Request to Validate Responses with Records in a Web Survey of Researchers; 2012; Burmeister, K., Osganian, S., de Ferranti, S., Denhoff, E., Stelz, S.
- Using Mixed-Mode Contacts to Facilitate Participation in Public Agency Client Surveys; 2012; Israel, G. D.
- Demonstration of the International Cross-Time, Cross-System Database; 2012; Miller, D.
- Demonstration of an Integrated Sample Management System for a Mixed Mode (Paper/Web) Survey; 2012; Ullman, E., Peng, H., Helppie McFall, B.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.
- Cell Sample Demographics under Alternative Dual-Frame Sample Designs; 2012; Montgomery, R., Morrison, H., Zeng, W., Wolter, K., Blumberg, S. J., O'Connor, K.
- Where is Neutral? Using Negativity Biases to Interpret Thermometer Scores; 2012; Soroka, S., Albaugh, Q.
- I Got a Feeling: Comparison of Feeling Thermometers with Verbally Labeled Scales in Attitude Measurement...; 2012; Thomas, R. K., Bremer, J.
- What Number of Scale Points in an Attitude Question Optimizes Response Validity and Administration Practicality...; 2012; Yeager, D. S., Anand, S., Krosnick, J. A.
- Making a Match: Exploring the Impact of Mode Preference on Measurement; 2012; Kasabian, A., Olson, K., Smyth, J.
- Question or Mode Effects in Mixed-Mode surveys: A Cross-cultural study in the Netherlands, Germany,...; 2012; de Leeuw, E. D., Nicolaas, G., Campanelli, P., Hox, J.
- Recruitment and Retention in Multi-Mode Survey Panels; 2012; McCutcheon, A. L., Rao, K., Kaminska, O.
- The Effect of Mixed Mode Designs on Nonresponse Bias; 2012; Wells, B. M., Olson, K.
- Demographic Question Placement and Its Effect on Item Response Rates and Means of a Veterans Health...; 2012; Teclaw, R., Price, M.Osatuke, K.
- Best Approaches to Mode Order and Non-response Prompting in a Multi-Mode Survey; 2012; Newsome, J., Levin, K., Schafer, B., Vigil, M., Liu, W.
- Using Online Panels for National Surveys of Low Incidence Populations: Findings from the CDC Influenza...; 2012; Boyle, J., Ball, S., Ding, H., Srinath, K. P., Euler, G.
- How Representative is a Self-selected Web-panel? - The Effect on Representation of Different Sampling...; 2012; Dahlberg, S., Martinsson, J., Lundmark, S.
- Using Probability-based On-line Samples to Calibrate Non-probability Opt-in Samples; 2012; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Better (Quality), Faster, Cheaper? Completing Web Surveys on Cell-Enabled iPads; 2012; Driscoll, H., Dayton, J. J., Pels, R.
- Understanding Smartphone Usage to Take Web Surveys: A Cross Country Analysis; 2012; Stapleton, C.
- Scale Orientation, Number of Scale Points and Grids in Mobile Web Surveys; 2012; Chrzan, K.; Saunders, T., Jue, A.
- Use of Mobile Devices to Access Computer-optimized Web Instruments: Implications for Respondent Behavior...; 2012; McClain, C., Crawford, S. D., Dugan, J. P.
- Response Quality and Demographic Characteristics of Respondents Using a Mobile Device on a Web-based...; 2012; Guidry, K. R.
- Use of a 2nd Reminder Mailing, Quick Response Code and Optimized Mobile Survey to Increase Response...; 2012; Cantave, M. A., Gentry, R. J.
- The Effect on Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Package...; 2012; Pens, Y., Gentry, R. J.
