Web Survey Bibliography
Response rates are a key quality indicator of surveys. The human-survey interaction framework developed in this book provides new insight in what makes respondents leave or complete an online survey. Many respondents suffer from difficulties when trying to answer survey questions. This results in omitted answers and abandoned questionnaires. Lars Kaczmirek explains how applied usability in surveys increases response rates. Here, central aspects addressed in the studies include error tolerance and useful feedback. Recommendations are drawn from seven studies and experiments. The results report on more than 33,000 respondents sampled from many different populations such as students, people above forty, visually impaired and blind people, and survey panel members. The results show that improved usability significantly boosts response rates and accessibility. This work clearly demonstrates that human-survey interaction is a cost-effective approach in the overall context of survey methodology.
Die Teilnahmequote ist eines der zentralen Qualitätsmerkmale bei Umfragen. Deren Erhöhung ist der zentrale Ausgangspunkt des hier entwickelten Modells der Mensch-Umfrage Interaktion bei Online-Befragungen. Der Teilnahmeprozess ist von zahlreichen Schwierigkeiten begleitet, was zu unvollständigen Antworten und Abbrüchen führt. Im vorliegenden Buch verdeutlicht Lars Kaczmirek, wie die praktische Umsetzung von Prinzipien der Gebrauchstauglichkeit Teilnahmequoten erhöht. Zentrale Aspekte gelungener Interaktion von Teilnehmern mit Fragebögen beruhen hierbei auf erhöhter Fehlertoleranz und sinnvollen Rückmeldungen. Die Ergebnisse beruhen auf sieben Studien und Experimenten mit mehr als 33.000 Teilnehmern. Die untersuchten Personengruppen waren Studenten, Teilnehmer von Online-Panels, Personen über 40 sowie sehbehinderte und blinde Personen. Die Ergebnisse zeigen deutlich, dass mit gebrauchstauglichen Befragungen signifikant mehr vollständige Teilnahmen erzielt werden. Investitionen zur Verbesserung der Mensch-Umfrage Interaktion zeigen dabei eine hohe Kosteneffektivität im Rahmen aktueller Umfragemethodik.
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Web Survey Bibliography - Book (156)
- Online Fundraising Essentials, Second Edition; 2013; Stevenson, S. C.
- Practical tools for designing and weighting survey samples; 2013; Valliant, R. L., Daver, J. A., Kreuter, F.
- Designing and conducting business surveys; 2013; Snijkers, G.,Araldsen, G., , Willimack, D. K.Jones, J.
- Understanding and Applying Research Design; 2013; Abbott, M. L., McKinney, J.
- The Science of Web Surveys; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- How to create online questionnaires: A beginner's guide to survey design for businesses and students...; 2013; Lipscomb, L.
- Survey of Cloud Computing; 2013; Furht, B.
- Using multivariate statistics, 6th Edition; 2012; Tabachnick, B. G., Fidell, L. S.
- The practice of social research; 2012; Babbie, E. R.
- Quality in market research. From theory to practice. 2nd Edition; 2012; Harding, D., Jackson, P.
- Mobile usability; 2012; Nielsen, J., Budiu, R.
- Guide to social science data preparation. Best practice throughout the data life cycle; 2012
- Best practices in data cleaning: A complete guide to everything you need to do before and after collecting...; 2012; Osborne, J. W.
- Survey Data Collection and Integration; 2012; Davino, C., Fabbris, L.
- Detecting Satisficing In Online Surveys: What we found ; 2012; Salifu, S.
- Conducting Online Surveys; 2012; Sue, V. M., Ritter, L. A.
- Flash Programming for the Social & Behavioral Sciences: A Simple Guide to Sophisticated Online Surveys...; 2012; Weinstein, Y.
- When to Use What Research Design ; 2012; Vogt, W. P., Gardner, D. C., Haeffele, L. M.
- Assessing the Quality of Survey Data ; 2012; Blasius, J.
- Collecting, Managing, and Assessing Data Using Sample Surveys; 2012; Stopher, P.
- Designing and Doing Survey Research; 2012; Andres, L.
- Handbook of Web Surveys; 2012; Bethlehem, J. Biffignandi, S.
- Voice-of-the-customer marketing: A revolutionary 5-step process to create customers who care, spend,...; 2011; Roman, E.
- Taking the pulse of public opinion: Leading and misleading indicators of the state of the nation; 2011; Bishop, G. F., Mockabee, S. T.
- Randomized response models in survey sampling. Randomized response models; 2011; Hussain, Z.
- Question evaluation methods. Contributing to the science of data quality; 2011; Madans, J., Miller, K., Maitland, A., Willis, G. B.
- Online survey research: Findings, best practices, and future research. Report prepared for the Advertising...; 2011; Vannette, D.
- Mass informed consent: Evidence on upgrading democracy with polls and new media; 2011; Simon, A. F.
- Latent class analysis of survey error; 2011; Biemer, P. P.
- Handbook of statistical data editing and imputation; 2011; Waal, T., Pannekoek, J.; Scholtus, S.
- Handbook of parametric and nonparametric statistical procedures, 5th Edition; 2011; Sheskin, D. J.
- Focus Group Methodology: Principle and Practice; 2011; Liamputtong, P.
- Exploring the digital nation. Computer and Internet use at home; 2011
- Ethical issues in Internet research; 2011; Hoerger, M., Currell, C.
- Essential methods for design based sample surveys; 2011; Pfeffermann, D., Rao, C. R.
- Audience evolution: New technologies and the transformation of media audiences; 2011; Napoli, P. M.
- American public opinion: Its origins, content, and impact (8th Edition); 2011; Erikson, R. S., Tedin, K. L.
- A theory of public opinion. A reprint of a classic book with a new introduction by H. Lee Cheek, Jr.; 2011; Wilson, F.
- Respondent collaboration in web survey design: developing a unique strategy for pre-testing questions...; 2011; Young, B. P.
- Introduction to behavioral research methods (6th ed.); 2011; Leary, M. R.
- Handbook of Nonresponse in Household Surveys ; 2011; Bethlehem, J., Cobben, F., Schouten, B.
- Investigating Change: Web-based Analyses of US Census and American Community Survey Data; 2011; Frey, W. H.
- The Gallup Poll: Public opinion 2009; 2010; Gallup, A. M.
- Surveying cultures: Discovering shared conceptions and sentiments; 2010; Heise, D. R.
- Sampling: design and analysis, 2nd Edition; 2010; Lohr, S. L.
- Randomized response and indirect questioning techniques in surveys; 2010; Chaudhuri, A.
- Measures of interobserver agreement and reliability; 2010; Shoukri, M. M.
- Exploring the digital nation. Home broadband internet adoption in the United States; 2010
- Envisioning the 2020 Census; 2010; Brown, L. D. et al.
- Conducting biosocial surveys: Collecting, storing, accessing, and protecting biospecimens and biodata...; 2010; Hauser, R. M. et al.