Web Survey Bibliography

Title Opinions to Spare? Click Here
Author Jackson, N. B.
Source New York Times, 152, 52533, pp. G1
Year 2003
Database EBSCOhost
Access date 07.06.2004
Abstract Discusses the marketing trend whereby researchers are forsaking telephone and mail marketing routes for online research. How these methods have changed marketing research; Limitations of this type of research, including that respondents to online surveys do not represent a cross-section of consumers; Evolution of the online survey; Factors aiding in this trend, including the willingness of consumers to respond to non-intrusive surveys.
Access/Direct link EBSCOhost (abstract)
Year of publication2003
Bibliographic typeNewspaper article
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Web survey bibliography (8390)

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