Web Survey Bibliography
Title Opinions to Spare? Click Here
Author Jackson, N. B.
Source New York Times, 152, 52533, pp. G1
Year 2003
Database EBSCOhost
Access date 07.06.2004
Abstract Discusses the marketing trend whereby researchers are forsaking telephone and mail marketing routes for online research. How these methods have changed marketing research; Limitations of this type of research, including that respondents to online surveys do not represent a cross-section of consumers; Evolution of the online survey; Factors aiding in this trend, including the willingness of consumers to respond to non-intrusive surveys.
Access/Direct link EBSCOhost (abstract)
Year of publication2003
Bibliographic typeNewspaper article
Web survey bibliography - Newspaper article (9)
- Do Polls Still Work If People Don't Answer Their Phones?; 2016; Edwards-Levy, A.; Jackson, N. M.
- HUFFPOLLSTER: Why Reaching Latinos Is A Challenge For Pollsters; 2016; Jackson, N. M.; Edwards-Levy, A.; Velencia, J.
- SSI Defines the Successful Mobile Survey Experience at ESOMAR; 2015
- HUFFPOLLSTER: Pollsters Debate If Modern Surveys Can Be Trusted; 2015; Blumenthal, M.; Edwards-Levy, A.; Velencia, J.
- New social media, new social science?; 2013; Woodfield, K., Morrell, G.
- Digital technology and data collection; 2013; Henriksen, B., Jewitt, C., Price, S., Sakr, M.
- Guest Blog: More on the Problems with Opt-in Internet Surveys; 2009; Langer, G.
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- The Economist/YouGov Internet Presidential poll.; 2004; Fiorina, M., Krosnick, J. A.