Web Survey Bibliography

Title Watch What I Do! - Using graphical input controls in web surveys
Source The ASC's 5th International Conference, 2007: The Challenges of a Changing World: Developments in the Survey Process
Year 2007
Access date 22.10.2012
Abstract

This paper considers the pragmatic aspects surrounding the deployment and use of graphical image-based controls for collecting web survey response data. It compares the relative merits of graphical control surveys in terms of the respondent experience of survey completion including usability, engagement and enjoyment of taking part in the survey. The design effort required of the survey development team is also considered. In particular the paper explores whether interactive web graphical scales can be a direct replacement for traditional web surveys or have more specialised application such as brand perceptual mapping techniques and use with specific respondent groups including established internet panels and young people.

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Year of publication2007
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2007 (372)

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