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Web Survey Bibliography

Title Online Survey Spawning, Administration And Management
Source United States Patent Application, November 2012
Year 2012
Access date 15.11.2012
Abstract

A method and apparatus for spawning and management of online surveys is provided. An administration and redirector subsystem (ARS) is used manage ongoing surveys for a plurality of sites. Surveys can be added to or removed from individual sites using the ARS. The ARS also tracks statistics for individual surveys. Redirector tags invite users to participate in surveys and track user survey participation through cookies. The system can be used to conduct advertisement effectiveness studies. Tracker tags and corresponding cookies are used to track users who have viewed content containing the tag. Each study is issued a unique content tag, but uses the same redirector tag.

Access/Direct link

FPO Homepage (abstract) / (full text)

Year of publication2012
Bibliographic typeGeneric - other
Print

Web survey bibliography (8390)

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