Web Survey Bibliography

Title Web-based market research ushers in new age.
Source Marketing News, 32, 19, pp. 27-28
Year 1998
Database EBSCOhost
Access date 29.01.2013

The article focuses on Web-based market research. There are many steps required to conduct a traditional market research survey. With a Web-based survey, the questionnaire is posted on a secure Web site. Respondents are generated either from banner advertisements on other Web sites, or personal invitation issued by electronic-mail. Another advantage is that low-incidence samples, people who raise orchids as a hobby, say are very expensive to reach in the traditional way. Overall, Web-based surveys offer tremendous potential to the marketing research industry because they are faster, generate more accurate information and cost less.

Access/Direct link

Journal Homepage (abstract) / (full text)

Year of publication1998
Bibliographic typeJournal article

Web survey bibliography - 1998 (171)