Web Survey Bibliography
Title The Virtual Consumer
Author Dahan, E., Hauser, J. R.
Source Applied Marketing Science
Access date 08.06.2004
Full text pdf (3,07m)
Abstract Communication and information technologies are adding new capabilities for rapid and inexpens ive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of customer input as examples of the improved Internet capabilities of communication, conceptualization, and computation. For each method we give examples of user- interfaces, initial applications, and validity tests. We critique the applicability of the methods for use in the various stages of PD and discuss how they complement existing methods. For example, during the fuzzy front end of PD the information pump enables customers to interact with each other in a web-based game that provides incentives for truth-telling and thinking hard, thus providing new ways for customers to verbalize the product features that are important to them. Fast polyhedral adaptive conjoint estimation enables PD teams to screen larger numbers of product features inexpensively to identify and measure the importance of the most promising features for further development. Meanwhile, interactive web-based conjoint analysis interfaces are moving this proven set of methods to the web while exploiting new capabilities to present products, features, product use, and marketing elements in streaming multimedia representations. User design exploits the interactivity of the web to enable users to design their own virtual products thus enabling the PD team to understand complex feature interactions and enabling customers to learn their own preferences for new products. These methods can be valuable for identifying opportunities, improving the design and engineering of products, and testing ideas and concepts much earlier in the process when less time and money is at risk. As products move toward pretesting and testing, virtual concept testing on the web enables PD teams to test concepts without actually building the product. Further, by combining virtual concepts and the ability of customers to interact with one another in a stock-market- like game, securities trading of concepts provides a novel way to identify winning concepts. Prototypes of all six methods are available and have been tested with real products and real customers. These tests demonstrate reliability for web-based conjoint analysis, polyhedral methods, virtual concept testing, and stock-market- like trading; external validity for web-based conjoint analysis and polyhedral methods; and consistency for web-based conjoint analysis vs. user design. We report on these tests, commercial applications, and other evaluations.
Access/Direct link Homepage - Applied Marketing Science (full text)
Bibliographic typeGeneric - other
Year of publication2001
Web Survey Bibliography - Generic - other (91)
- Addressing Survey Nonresponse Issues: Implications for ATE Principal Investigators, Evaluators, and...; 2013; Welch, W. W., Barlau, A. N.
- A Framework for the Collection of Universal Client Side Paradata (UCSP); 2012; Kaczmirek, L.
- The CSP Project; 2012; Heerwegh, D.
- Benchmarking for better surveys; 2012; Nallan, S.
- Statisticians don’t like non-probability; 2012; Murphy, J.
- Comments on Using Facebook as a Sampling Frame for Surveys; 2012; Peytchev, A.
- Online Survey Spawning, Administration And Management ; 2012; Jepson, S., Powlette, J. F., Queenan, M.
- Harvard research data security policy; 2011
- Display resolution; 2011
- A new representative standard for online research: Conquering the challenge of the dirty little "...; 2011; Gittelman, S., Trimarchi, E., Fawson, B.
- Medium Node: NSF Census Research Network; 2011; McCutcheon, A. L., Belli, R. F., Olson, K., D.; Smyth, J. D., Soh, L.-K.
- System and method of providing an online survey and summarizing survey response data; 2010; Ryan, C. J.
- Description of Within-Panel Survey Sampling Methodology: The Knowledge Networks Approach; 2009; Dennis, J. M.
- Summary of KnowledgePanel® Design; 2009; Dennis, J. M.
- Findings from consumer surveys on Internet Shopping: A comparison of pre and post study consumer research...; 2009; Anonymous
- The implications of variation in national data-collection mode access and rates of access change: a...; 2008; Blyth, B.
- Do online respondents go the extra mile and take on inconvenient tasks?; 2008; Callegaro, M., Wells, T.
- Eliciting Subjective Expectations in Internet Surveys ; 2008; Delavande, A., Rohwedder, S.
- How accurate are self-selection web surveys?; 2008; Bethlehem, J.
- Bad samples; 2007
- A guide to understanding Internet measurement alternatives; 2007
- Online research ethics; 2007; Madge, C.
- Crypto law survey; 2007; Koops, B. -J.
- Crypto law survey; 2007; Koops, B. -J.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- EMBRACING TECHNOLOGY IN READERSHIP SURVEYS; 2007; Impedovo, D., Greene, D.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- Evolution of web surveys at USDA`s national agricultural statistics service; 2007; Gregory, G., Earp, M.
- Using a web-lite approach to collecting data via the web; 2007; Frederickson-Mele, K.
- Email data collection; 2007; Fast, D.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- The Trouble With Web Surveys; 2005; Cooper, B.
- Web Surveys - Online Interviewing (CAWI); 2005; Gourvennec, Y.
- Telephone Versus Online Surveys; 2005; Williams, T.
- Survey Mode as a Source of Instability in Responses across Surveys; 2005; Dillman, D. A., Christian, L. M.
- Apache, MySQL, and PHP for Web surveys; 2004; Goeritz, A.
- Methodology for Probability-Based Recruitment for a Web-Enabled Panel; 2004; Pineau, V., Dennis, J. M.
- Keep Online Surveys Short; 2004; Nielsen, J.
- Methodological Comparison: Telephone vs. Web-based Survey; 2004; Anonymous
- DESAP: The European Self Assessment Checklist for Survey Managers; 2003
- ImageJ; 2003; Rasband, W.
- An Overview of Student Research Web Survey Methodology; 2003; Wahl, K. R.
- WeXtor 2.5: Develop, manage, and visualize experimental designs and procedures; 2002; Reips, U. -D., Blumer, T., Neuhaus, C.
- World Wide Web-gestützte Befragungen in der empirischen Sozialforschung: Ein Erfahrungsbericht; 2002; Pannewitz, J.
- Access Web Surveys; 2002; Presley, K. E.
- The Good, The Bad, And The Ugly. Advantages and Disadvantages of Online Research; 2002; Puig, M.
- The Influence of Words, Symbols, Numbers, and Graphics on Answers to Self-Administered Questionnaires...; 2002; Dillman, D. A., Christian, L. M.