Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Online research….and all that Jazz!
Year 2010
Access date 26.03.2013

It is difficult, if not impossible, to determine the representative qualities of online data. The probabilistic models that once underpinned our research are re-visited. This paper takes a hard look at the use of behavioral profiling of respondents to augment the old and create new representative sampling frames. We are at a crossroad; either we ground our research with proper theory or we lose to those who claim to read the wisdom of crowds.

Access/Direct link

ESOMAR Homepage (abstract) / (full text)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request