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Web Survey Bibliography

Title Measurement issues in web surveys: An overview of opportunities and challenges
Year 2013
Access date 26.03.2013
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One of the key challenges in conducting general population surveys on the web is the impact on data quality. There are concerns about whether web based data collection is able to deliver high quality survey data, particularly for complex surveys, when used in a single-mode context and about measurement equivalence when the web is used in a mixed-mode context. However, the web also offers many possibilities for enhancing survey measurement and the growth of new technologies provides opportunities for innovation in data collection. This paper gives an overview of measurement issues in web surveys, outlines the challenges of collecting complex data on the web and those relating to mixed-mode surveys and highlights the opportunities for using new technologies on web surveys.

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NCRM Homepage (abstract) / (full text)

Centre for Longitudinal Studies (presentation)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations