Web Survey Bibliography
Relevance & Research Question:
Starting several years ago Mobile Research evolved from the basic idea of conducting surveys via a mobile phone instead of a PC or Laptop to nowadays a wide range of devices, methods, and approaches like location based research or “moment of truth” surveys. However, in a world with an undoubtedly trend towards mobile usage of the internet (Gartner forecasts 821 million sold mobile devices in 2012) one should examine how digital surveys are affected in terms of data quality and sample structure. Taking this into account, there is a need to scrutinize the amount of current usage of online surveys via mobile devices and to analyze differences, threats and opportunities.
Methods & Data:
The authors conducted a post-hoc analysis with a huge amount of datasets from recent online surveys. To get a widespread view surveys with manifold target groups were examined as well as multiple data sources like online-access-panel samples and customer based samples.
The analysis focused on how often online questionnaires are being accessed and completed by users of mobile devices, and whether and to what extent those users differ from average PC/Laptop users. Therefore, the authors take a closer look at performance related indicators like average length of interview time, consistency measures, detailedness of open-ended answers and drop-out rate on the one hand. On the other hand demographic criteria were analyzed in order to draw a coherent picture of the current mobile user.
Result:
A pool of more than 40 projects will be examined according to the criteria mentioned above.
Added Value:
The authors will illustrate the current status of mobile usage in online surveys and highlight differences not only about PC vs. Mobile Users but also among different target groups and different sample sources.
Furthermore, the authors will present implications for the future setup of digital surveys and provide recommendations how to adapt surveys to integrate Mobile Research as an integral part of digital research as opposed to an artificial and often not helpful schism between mobile and non-mobile research.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - General Online Research Conference (GOR) 2013 (34)
- Respondent Rewards: Money for Nothing?; 2013; Martin, P.
- Pros and cons of virtual interviewers – vote in the discussion about surveytainment; 2013; Póltorak, M., Kowalski, J.
- The fish model: What factors affect participants while filling in an online questionnaire?; 2013; Mohamed, B., Lorenz, A., Pscheida, D.
- Interview Duration in Web Surveys: Integrating Different Levels of Explanation; 2013; Rossmann, J., Gummer, T.
- The monetary value of good questionnaire design; 2013; Tress, F.
- Technical and methodological meta-information on current practices in online research: A full population...; 2013; Burger, C., Stieger, S.
- Using interactive feedback to enhance response quality in Web surveys. The case of open-ended questions...; 2013; Emde, M., Fuchs, M.
- Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions...; 2013; Kunz, T., Fuchs, M.
- Measuring wages via a volunteer web survey – a cross-national analysis of item nonresponse; 2013; Steinmetz, S., Annmaria, B.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Mobile Research Performance: How Mobile Respondents Differ from PC Users Concerning Interview Quality...; 2013; Schmidt, S., Wenzel, O.
- Who responds to website visitor satisfaction surveys?; 2013; Andreadis, I.
- Measuring working conditions in a volunteer web survey; 2013; de Pedraza, P., Villacampa, A.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Why are you leaving me?? - Personality predictors of answering drop out in an online-study; 2013; Thielsch, M., Nestler, S., Back, M.
- Propensity Score Weighting – Can Personality Adjust for Selectivity?; 2013; Glantz, A., Greszki, R.
- Research Design as an Influencing Factor for Reliability in Online Market Research; 2013; Wengrzik, J., Theuner, G.
- Ethics, privacy and data security in web-based course evaluation; 2013; Salaschek, M., Meese, C., Thielsch, M.
- Seducing the respondent – how to optimise invitations in on-site online research?; 2013; Póltorak, M., Kowalski, J.
- Influence of mobile devices in online surveys; 2013; Maxl, E., Baumgartner, T.
- E-questionnaire in cross-sectional household surveys; 2013; Karaganis, M.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- Online Survey – Research with children on advertising impact; 2013; Funkenweh, V., Busch, J., Amthor, A. L., Boeer, A., Gaedke, J.
- HTML5 and mobile Web surveys: A Web experiment on new input types; 2013; Funke, F.
- Metadata on the demographics of online research: Results from a full-range study of available online...; 2013; Burger, C., Stieger, S.
- How the screen-out influence the dropout of a commercial panel; 2013; Bartoli, B.
- Beyond methodology - some ethical implications of "doing research online"; 2013; Heise, N.
- Innovation in Data Collection: the Responsive Design Approach; 2013; Bianchi, A., Biffignandi, S.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.