Web Survey Bibliography
This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the “Buyer Beware” learning around “when” and “how” there are differences which must be taken into account. Demonstrating an ability to take a “methodologically-agnostic” position and to highlight key learning that can advance industry dialogue, this paper will provide you with a true awareness of the implications for the future of market research online design.
ESOMAR Homepage (abstract) / (full text)
Web survey bibliography - 3D Digital Dimensions 2011 (Online + Social Media + Mobile) Research (3)
- The place for mobile research? Multi-mode studies of major cultural events; 2011; Conry, S., Atkinson, S.
- Facial imaging: The new face of online survey research; 2011; Gordon, A., McCallum, D., Sorci, M., Llewellyn, T.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.