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Web Survey Bibliography

Title The place for mobile research? Multi-mode studies of major cultural events
Year 2011
Access date 27.03.2013

Researchers are trained to take “pre” and “post” measurements. Mobile apps now enable us to measure “the moment” as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional opinion polling, online social listening and mobile applications can be combined to gain a “360 degree view” of people’s experiences. It shows how smartphones - and consumers’ love of sharing what they are doing – present new possibilities for researchers.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request