Web Survey Bibliography
Researchers are trained to take “pre” and “post” measurements. Mobile apps now enable us to measure “the moment” as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional opinion polling, online social listening and mobile applications can be combined to gain a “360 degree view” of people’s experiences. It shows how smartphones - and consumers’ love of sharing what they are doing – present new possibilities for researchers.
ESOMAR Homepage (abstract) / (full text)
Web survey bibliography - 3D Digital Dimensions 2011 (Online + Social Media + Mobile) Research (3)
- The place for mobile research? Multi-mode studies of major cultural events; 2011; Conry, S., Atkinson, S.
- Facial imaging: The new face of online survey research; 2011; Gordon, A., McCallum, D., Sorci, M., Llewellyn, T.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.