Web Survey Bibliography

Title An evaluation of alternative rating devices for consumer research
Author Abrams, J.
Source Journal of Marketing Research, 3, 2, pp. 189-193
Year 1966
Access date 13.04.2013
Abstract

Selecting rating devices or attitude scales is too often a casual or judgment decision. Little objective information is available to aid in the selection process. The author compares and contrasts four commonly used rating devices. The devices are analyzed for predicting consumer behavior and aiding in determining measurements of attitude changes.

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Year of publicationBefore 1981
Bibliographic typeJournal article
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