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Title Determinants of scale response: Label versus position
Source Journal of Marketing Research, 15, 2, pp. 261-7
Year 1978
Access date 20.04.2013
Abstract

Two determinants of scale response-the denotative meaning of the adjective labels used and the location of the labels in relation to scale endpoints-were investigated. On the basis of the procedures used, both label and location were found to have an impact on subject response. Estimation of a mixing parameter for the two factors permits comparison of their relative effects across different scales.

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Year of publicationBefore 1981
Bibliographic typeJournal article
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